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Research Center >> September 2006

Hank Berkowitz Publisher
September 2006

Online Advertising: Where Does It Fit Into the Marketing Mix?
It depends where prospects are in the purchase cycle.

 

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ADVERTISER RESOURCES

JofA NEWS: Small Office/Home Office Special Advertising Supplement December Issue
Closes November 1.

AICPA CONFERENCE NEWS: Autumn Brings Credit Unions and Not-for-Profit to the Fore
Aon, NACVA, Bartlett and Pringle & Wolff, LLP highlight sponsor roster.

E-NEWS: Single Sponsor E-Newsletters Now Available
Content rich quarterly alerts featuring our most popular articles.

AICPA WEBCAST NEWS: Back to Basics With Strategies for Today’s Liability Challenges
Score top marks with your niche audience at AICPA’s exclusive live Web events

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Magazine Ad Pages, Revenue Up in August
Technology and financial services lagged for the month, but still showing modest gains for 2006 year to date.

E-Marketing Tips From the Front Lines
Beyond clicks and visits: how to measure your site’s success (or lack thereof).

U.S. Ad Spending Up 4.1 Percent Overall in First Half
Internet up 19 percent, becomes sixth largest advertising medium. Blogs still not trusted.

Why You Can’t Beat Facetime With Your Customers, Prospects
Trade shows thriving in today’s digital age.