Gain
Exclusive Access to The Tax Adviser’s Impressive Audience
Combine the Power
of Print and Online to reach 70K+ Tax Professionals!
by AICPA Custom Media Solutions
Now more than
ever, you need to increase sales while spending advertising dollars
carefully. Don’t let your advertising efforts become taxing.
The
Tax Adviser (TTA) is the perfect solution if you’re
seeking effective ads and smart strategies designed to reach one
of businesses’ prime audiences – senior-level
tax and financial professionals.
Gain Exclusive
Access to TTA’s Impressive Audience.
With a 100% paid circulation, The Tax Adviser is faithfully
read by more than 25,000 tax and financial professionals with purchase
power and influence. TTA’s readership comprises the
key decision-makers you want to reach:
- Top-level:
79% are in public practice; 40% are partners/principals; 27% are
sole practitioners.
- Influential:
In the past year, more than 68% of TTA’s readership
has recommended at least one financial product or service to clients
or employees.
- Affluent:
TTA subscribers have an average household net worth of
$1.33 million.
- Highly educated:
Nearly all TTA subscribers are college graduates and
more than 80% have an advanced or professional degree.
The No. 1 choice among
America's tax professionals, The Tax Adviser was selected
as the most helpful publication in the accounting industry.
- The typical reader
prefers TTA in print.
- The typical reader
has read or looked through all four of the last four
issues.
- On average, the typical
reader spends 53 minutes reading a TTA
issue.
- More than 69%
save their TTA issues for reference.
Maximize
Your Reach with the 2010 Tax Solutions Ad Package!
The Tax Adviser
magazine and the AICPA’s Tax Insider e-newsletter
combined are read by more than 70,000 top-level tax and finance
professionals with buying power and influence. The 2010
Tax Solutions Ad Package (two options!) gives you exclusive
access to that audience of key decision-makers – in print
and online – at economical rates. Click
here for more details!
Get Free
Reader Feedback at No Cost.
As an added value in 2010, you have an opportunity to get free
feedback on your advertising creative right from your target market.
The Tax Adviser is conducting two ad perception studies
in 2010 at no cost to you when you place a half- or full-page, 4-color
ad. The studies will take place in March and June 2010. Act
Fast – The deadline for the March 2010 issue is February
1, 2010.
Advertise in
TTA Today and Get Results Fast! Contact your national
account manager or call 1-800-873-1677 to learn more about these
and other AICPA
advertising solutions.
West Coast
Paul Hayes, Senior Account Manager
212.596.6042
phayes@aicpa.org
East Coast
Collene Toth, Account Manager
212.596.6051
ctoth@aicpa.org
Midwest &
Canada
Joanne Bailey, Account Manager
212.596.6025
jbailey@aicpa.org
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