What Are CPAs Looking For?
Search insights from AICPA Digital Properties.
from AICPA Custom Media Solutions

About 51 percent of the visitors to journalofaccountancy.com trust the “Journal of Accountancy” brand so much that they go to the Web site directly when looking for insights. However the other half of the traffic to journalofaccountancy.com comes from search engines such as Google and MSN/Bing/Search.

With search engines, readers don’t just tell us what they are looking for but prove it with their clicks and actions. The following are some of the top search phrases that lead CPAs and other professionals to visit journalofaccountancy.com last month. A quick look shows that CPAs are not only looking to educate themselves but also looking for information about products that you could be providing. Take advantage of this information. Use the below phrases to create relevant ad content, shape sponsored editorial and target your placements when you advertise with AICPA Digital Solutions. Give our readers and your customers just what they are looking for!

Top Search Phrases Leading Visitors to journalofaccountancy.com in May 2009

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(Source: 2009 May Webtrends Report)