Videos Come Out at the Top for 2008
Growth expected to climb through 2012.
from AICPA Custom Media Solutions
US Internet users viewed 12.7 billion online videos
during November 2008 alone, up more than one-third over November
2007, according to January 2009 from comScore Video Metrix.
comScore said more than 146 million US Internet
users watched an average of 87 videos per viewer in November 2008.
eMarketer expects online video viewers to reach more than three-quarters
of U.S. Internet users, and estimates that the current 77 percent
viewership will increase to 88 percent by 2012.
Online Video Advertising Viewers, 2007–2012
(millions and percent of users)
video advertising viewers*
of Internet users
* views any form of video advertising (stream, banner, text)
So the question arises:
Can this growth be monetized?
While it is safe to say
that most viewers hate watching advertisements while streaming videos
and would loathe paying for it, David Hallerman, senior analyst
at eMarketer, feels because of this “content owners and publishers
are focusing on ad-funded models.”
online video ad spending to reach $4.6 billion in 2013, up from
million in 2008.