Magazine Reach, Users and Minutes Up in 2008
Magazine Web sites growing faster than overall Internet traffic.
from AICPA Custom Media Solutions
Consumer magazine Web
sites averaged 70.7 million unique monthly visitors during the first
quarter of 2008, an 11.9 percent increase over the same period in
2007, according to Magazine Publishers of America, This gain reflects
more than three times the rate of growth for the overall U.S. Internet
audience, which rose 3.7 percent in the first quarter.
The analysis also showed that:
"Magazine brands online are getting 'stickier' with
Web audiences," noted Nina Link, President and Chief Executive Officer,
Magazine Publishers of America. "Publishers are increasingly employing
the latest digital innovations to broaden their reach and appeal."
- The average first quarter monthly reach for
magazine Web sites grew to 43.4 percent of the total U.S. Internet
population, up from 40.2 percent in 2007;
- Magazine Web site users accounted for an average
of more than 497.3 million total sessions per month during the
first quarter, a 16.3 percent improvement over the same period
- Visitors to magazine Web sites spent an average
of 2.3 billion minutes per month during the first quarter, resulting
in a 16.7 percent increase versus the same period in 2007