Web Magazine Reach, Users and Minutes Up in 2008
Magazine Web sites growing faster than overall Internet traffic.
from AICPA Custom Media Solutions

Consumer magazine Web sites averaged 70.7 million unique monthly visitors during the first quarter of 2008, an 11.9 percent increase over the same period in 2007, according to Magazine Publishers of America, This gain reflects more than three times the rate of growth for the overall U.S. Internet audience, which rose 3.7 percent in the first quarter.

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The analysis also showed that:

  • The average first quarter monthly reach for magazine Web sites grew to 43.4 percent of the total U.S. Internet population, up from 40.2 percent in 2007;
     
  • Magazine Web site users accounted for an average of more than 497.3 million total sessions per month during the first quarter, a 16.3 percent improvement over the same period last year;
     
  • Visitors to magazine Web sites spent an average of 2.3 billion minutes per month during the first quarter, resulting in a 16.7 percent increase versus the same period in 2007
"Magazine brands online are getting 'stickier' with Web audiences," noted Nina Link, President and Chief Executive Officer, Magazine Publishers of America. "Publishers are increasingly employing the latest digital innovations to broaden their reach and appeal."