E-NEWS: CPA Insider™ Newsletters Delivering Bonus Audience
AICPA’s sponsored e-newsletters exceeding rate base. No additional charge to advertisers.
from AICPA Custom Media Solutions.

We’re pleased to report that each of the AICPA’s CPA Insider™ e-newsletters is exceeding its rate base guaranteed to advertisers by 7.1 percent on average, according to audience delivery statistics as of May 31, 2008 compiled via Epsilon DreamMail (formerly Doubleclick).

“We’re quite proud of this accomplishment in today’s highly challenging e-mail (and economic) environment,” said Hank Berkowitz, Group Publisher and General Manager of the AICPA Insider e-newsletter group. “This can only happen when great articles from the profession’s top thought influencers collide with a highly engaged audience that’s come to trust the Insider brand of quick-read, no-nonsense journalism since 2001,” said Berkowitz.

See chart below for individual circulation and audience delivery success.

Newsletter	Rate Base	Current Circ*	Variance from Rate Base	Delivery Success
CPA Insider™	175,000	181,266	+3.6%	98.5%
CPA Tax Insider	40,000	44,462	+11.2%	97.6%
CPA Career Insider	105,000	112,069	+6.7%	98.2%
CPA Corp Finance Insider	90,000	90,771	+0.9%	98.3%
CPA Wealth Management Insider	30,000	34,726	+15.8%	98.1%
CPA Corporate Taxation Insider	70,000	82,891	+18.4%	91.4%
			+7.1%	97.2%

Source: DreamMail Epsilon and AICPA
* Define as successfully delivered e-mails in most recent issue to 5/31/08