News: New Editorial Direction for The Tax Adviser
Nevius guides most trusted publication for influential tax professionals
into new era.
from AICPA Custom Media Solutions
There is something to be said about loyalty and
longevity. Just as faithful clients return to their advisers for
financial guidance year after year, devoted readers turn to The
Tax Adviser (TTA) without fail for practical, useful tax information.
A trusted resource for over three decades, The
Tax Adviser is the obvious choice for marketers seeking to
reach influential tax professionals. With a 100 percent paid circulation,
the largest tax audience and economical advertising rates, no other
tax magazine can match The Tax Adviser’s reach **or**
Tax professionals read us religiously.
A recent subscriber study revealed TTA readers (over 79%
in public practice) spend almost an hour reviewing a typical issue,
while over 70 percent of respondents save their issues for future
reference, saying it is the most helpful industry publication available.
A bold new editorial direction, led by Editor-in-Chief
Alistair M. Nevius, Esq. (former publisher at ATX/Kleinrock), has
further engaged TTA readers through feature articles ranging
from personal financial planning to tax practice and procedures,
while monthly columns such as “Tax Clinic” and “Tax
Trends” offer up-to-date advice, ready-to-use strategies,
hands-on insight and in-depth reporting on recent cases and other
major developments in taxation.
“There’s a reason why tax professionals
have trusted The Tax Adviser since 1970,” says Nevius,
“Our feature articles and columns are written by actual practitioners
who are also experts in the field. They share their knowledge with
our readers and give practical advice on how to apply complicated
tax provisions in real-life situations.”
The average CPA firm advises more than 350 clients
on financial service areas such as 401(k) plans, life insurance,
banking services and health insurance — as well as tax —
making The Tax Adviser a key vehicle for promoting products
and services in these and other related areas.
about advertising in The Tax Adviser, call AICPA Media
at 1-800-873-1677 to speak with an account manager today. Send an
to receive a 2008 Media Kit.