TTA News: New Editorial Direction for The Tax Adviser
Alistair Nevius guides most trusted publication for influential tax professionals into new era.
from AICPA Custom Media Solutions

There is something to be said about loyalty and longevity. Just as faithful clients return to their advisers for financial guidance year after year, devoted readers turn to The Tax Adviser (TTA) without fail for practical, useful tax information.

A trusted resource for over three decades, The Tax Adviser is the obvious choice for marketers seeking to reach influential tax professionals. With a 100 percent paid circulation, the largest tax audience and economical advertising rates, no other tax magazine can match The Tax Adviser’s reach **or** cost efficiency.

Tax professionals read us religiously. A recent subscriber study revealed TTA readers (over 79% in public practice) spend almost an hour reviewing a typical issue, while over 70 percent of respondents save their issues for future reference, saying it is the most helpful industry publication available.

A bold new editorial direction, led by Editor-in-Chief Alistair M. Nevius, Esq. (former publisher at ATX/Kleinrock), has further engaged TTA readers through feature articles ranging from personal financial planning to tax practice and procedures, while monthly columns such as “Tax Clinic” and “Tax Trends” offer up-to-date advice, ready-to-use strategies, hands-on insight and in-depth reporting on recent cases and other major developments in taxation.

“There’s a reason why tax professionals have trusted The Tax Adviser since 1970,” says Nevius, “Our feature articles and columns are written by actual practitioners who are also experts in the field. They share their knowledge with our readers and give practical advice on how to apply complicated tax provisions in real-life situations.”

The average CPA firm advises more than 350 clients on financial service areas such as 401(k) plans, life insurance, banking services and health insurance — as well as tax — making The Tax Adviser a key vehicle for promoting products and services in these and other related areas.

For information about advertising in The Tax Adviser, call AICPA Media at 1-800-873-1677 to speak with an account manager today. Send an e-mail to receive a 2008 Media Kit.