JofA NEWS: Journal and Business Week Team Up on Small Business Special Supplement
Sponsors: Share your message with 1.2 million small business owners and the CPAs who advise them. Deadline August 27.
from AICPA Custom Media Solutions.

The Journal of Accountancy is joining hands with Business Week Small Business edition to bring you a special focus report on real issues facing today’s small business owners, their success stories and their purchase habits when it comes to accounting software, corporate credit cards, key-man insurance and personal financial planning are critical to their enterprise.

Click here for rates, background information and contact.

According to the U.S. Small Business Administration, nearly half of today’s small businesses (44.3%) pay the total U.S. private-sector payroll, while 60 percent to 80 percent of them have been instrumental in generating new jobs over the past decade.

Where do you come in?

Closely-held companies need information on how to find fraud, improve the value of boards of directors, changes in the tax laws, staffing, succession planning, keeping up with standards and technology — all areas of expertise for today’s CPA.

What’s in it for you?

This special section will not only appear in Business Week but also in the Journal of Accountancy. Let the numbers speak:

  • The special section will be in BusinessWeek’s SmallBiz magazine — 675,000 small business owners and senior executives.
     
  • It will also appear in the AICPA’s Journal of Accountancy — 390,000 CPAs who are financial executives in business and industry and in CPA firms.
     
  • Bonus distribution in AICPA e-newsletters (200,000+ weekly readers)

What else?

In addition to an executive roundtable profile in which one of your senior executives will be interviewed for the general text along with a headshot, you have the added opportunity of free exhibit space at an upcoming AICPA conference when you purchase a full-page advertisement, URL listing in the special section, online branding in both AICPA’s e-newsletters as well as Business Week and pre-publication access to proprietary research on the subject.

Don’t miss the boat. For more information contact Jonathan Miegs or Tom Greve.