JofA NEWS: Payroll Special Focus Report and New 'Best of the Web' Guide Highlight Summer Sponsorship Opportunities Labor Day is around the corner bringing a new fiscal year and new sales targets for some. “For those on a calendar fiscal, planning for January 2007 should be on top of your agenda,” notes AICPA National Sales Director, Tom Greve. “As you begin to plan, keep in mind the proven strategy we have been able to implement with our most successful clients. Marketing to a three-point plan: branding, direct to consumer and face-to-face is the key in reaching our 400,000 readers and 350,000 members.” Advertising your message in the Journal of Accountancy enables recognition of the brand supporting your sales team as they make the necessary calls to your prospects. Best of the Web Business to business marketers are allocating more and more of their marketing budgets each year to digital media — roughly 15 percent according to most estimates. Why? Because it provides real-time measurable results and an opportunity to educate our readers on the value benefits of your products and services. “With the July issue of Journal of Accountancy we will start featuring a new two-page spread highlighting the top 10 articles from our e-newsletters,” said Greve. “We’re pleased to announce that Microsoft will be sponsoring the first of these new digital tables of contents.” In addition to the high visibility branding opportunity in Journal of Accountancy, sponsors will garner thousands of bonus impressions on AICPA Web sites that host the most popular digital articles of the month. View sample. September Payroll Special Focus Report Closes July 20 September 3-7 is National Payroll Week and September also means the annual Payroll Special Focus Report will run in the Journal of Accountancy. As always the issue will include a multi-page executive roundtable Q&A featuring our top sponsors interwoven with sponsors’ advertisements. “Senior executives from participating firms are invited to comment on the trends, policies and issues that keep them awake at night!” quipped Greve. “Whether they are offering payroll as a client service or running that process in-house for their firms, CPAs are setting their sights higher and higher each year for their payroll software and services vendors,” said Rick Telberg, who will be writing a feature story for the supplement. “We’ll drill into tax and regulatory compliance, security, flexible reporting and integration of payroll with human resources programs and with other payroll-related business operations,” said Telberg of the third annual supplement. Don’t
get left out of reaching nearly 400,000 niche audience members and
sharing your product news with them. Contact Tom Greve or your Journal of Accountancy account executive for more information. |