AICPA
Executive Roundtable Podcast Series
Beyond
the click: Web advertising and marketing trends in the accounting
and finance channel.
Original air
date: 12/28/06 (27 mins)
Produced in Association with Doubleclick
and Bay
Street Group Research
To listen to
the podcast click on one of links below.
Podcast
with MP3 Player
Podcast
with RealPlay
Description
B2B marketing experts deconstruct the purchase decision cycle for
accounting and finance professionals. They share experiences for
using the Web to maximize brand awareness, brand validation, “further
learning,” consultative selling, lead generation and shortening
the sales cycle. They also drill intro campaign measurement tools
that go far beyond simply counting clicks and other shortcut “McMetrics™.”
Click here
if you’d like to get a FREE transcript of this AICPA podcast.
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Moderator,
Hank Berkowitz
AICPA Dir. Online Publishing & Business Development |
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| Panelists |
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Rick
Bruner
Research Director, Doubleclick |
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Tom
Greve
National Advertising Sales Director, AICPA |
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Sukanya
Mitra
Managing Editor, AICPA Insider™ e-Newsletter Group |
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Rick
Telberg
President, Bay Street Research Group, LLC |
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