NEWS: Special Ad Supplement Closing Now on Small Office/Home Office
Don’t be left out in the cold, call your sales
from AICPA Custom Media Solutions
Did you know
that more than half of small-firm CPAs are planning to buy new tax
or accounting software over the next 12 to 18 months? Did you know
that more than 40 percent are planning to buy professional liability
insurance, notebook/laptop PCs or monitors? Did you know that almost
one-third are planning to install a wireless network?
Did you know
you’re missing out while your competitors are staying top
of mind during this critical phase of the purchase cycle?
“More than nine out of 10 CPAs (89%) responding
to a recent AICPA/Bay Street Group survey said working from a small
office/home office would be more prevalent over the next five years
— and 60 percent are already working at least 10 hours a week
in a small office/home office environment. It’s no surprise
that millions of small business owners trust their CPAs to help
them solve complex financial, technological, infrastructural and
human resource challenges as they find themselves competing for
business against much larger organizations.
Our readers will be thinking hard about these and
other SoHo issues (see below) when they read this Journal of
Accountancy Special Focus Report. Why not position yourself
as a valued solution provider for them?
in the Journal of Accountancy?
- “The Journal provides
a one-stop shop for my products. Why use four or five
when I can use one and reach my target demographic”
Sr. Marketing Manager for one of the top software
- “AICPA Media meets my need
for brand awareness and prospect share of mind”
- “Advertising goes where
advertising pays” Robert Wakefield, former President
of the Business Marketing Association
“Let’s take a look at this from a different
angle,” ventures Tom Greve,
AICPA National Sales Director. “If advertising is ineffective,
then how can we finish the following statements?”
Like a good neighbor … Who is there?
You’re in good hands with … What company?
What do you sneeze into, a tissue or a Kleenex?
Cheeseburger, French fries and a cola or a Coke/Pepsi/Sprite/Dr.
See what I mean?
“As you plan your next campaign, think of
AICPA Media and the Journal of Accountancy. We will be
your guide to the most effective marketing tool in the accounting
profession,” Greve said.
One more thought. If you’ve advertised with
us before, now is a perfect time for coming back. We have a very
interesting proposal just for you. Call us and ask.
Happy Thanksgiving everyone!
Greve or your Journal of Accountancy account executive
for more information.