JofA NEWS: Special Ad Supplement Closing Now on Small Office/Home Office (SoHo) Issue
Don’t be left out in the cold, call your sales representative today!
from AICPA Custom Media Solutions

Did you know that more than half of small-firm CPAs are planning to buy new tax or accounting software over the next 12 to 18 months? Did you know that more than 40 percent are planning to buy professional liability insurance, notebook/laptop PCs or monitors? Did you know that almost one-third are planning to install a wireless network?

Did you know you’re missing out while your competitors are staying top of mind during this critical phase of the purchase cycle?

“More than nine out of 10 CPAs (89%) responding to a recent AICPA/Bay Street Group survey said working from a small office/home office would be more prevalent over the next five years — and 60 percent are already working at least 10 hours a week in a small office/home office environment. It’s no surprise that millions of small business owners trust their CPAs to help them solve complex financial, technological, infrastructural and human resource challenges as they find themselves competing for business against much larger organizations.

Our readers will be thinking hard about these and other SoHo issues (see below) when they read this Journal of Accountancy Special Focus Report. Why not position yourself as a valued solution provider for them?

Why advertise in the Journal of Accountancy?

“The Journal provides a one-stop shop for my products. Why use four or five when I can use one and reach my target demographic” Sr. Marketing Manager for one of the top software developers   “AICPA Media meets my need for brand awareness and prospect share of mind” Advertising Agency   “Advertising goes where advertising pays” Robert Wakefield, former President of the Business Marketing Association

“Let’s take a look at this from a different angle,” ventures Tom Greve, AICPA National Sales Director. “If advertising is ineffective, then how can we finish the following statements?”

Like a good neighbor … Who is there?

You’re in good hands with … What company?

What do you sneeze into, a tissue or a Kleenex?

Cheeseburger, French fries and a cola or a Coke/Pepsi/Sprite/Dr. Pepper, etc.

See what I mean?

“As you plan your next campaign, think of AICPA Media and the Journal of Accountancy. We will be your guide to the most effective marketing tool in the accounting profession,” Greve said.

One more thought. If you’ve advertised with us before, now is a perfect time for coming back. We have a very interesting proposal just for you. Call us and ask.

Happy Thanksgiving everyone!

Contact Tom Greve or your Journal of Accountancy account executive for more information.