CPA Insider Marks 5-Year Anniversary
Most widely read online weekly for CPAs reaches 175,000
sets of eyes. New advertising units debut in October.
from AICPA Custom Media Solutions
"The AICPA Insider newsletters represent a
quantum leap forward in media, marketing and communications for
the profession,” said popular accounting profession columnist,
Rick Telberg. “The newsletters prove what can and should be
done with leading-edge technologies at the crossroads of the profession
Most of the original management team from 2001 remains
on board including: Editorial Director, Rick
Telberg; Advertising Sales Director, Tom
Greve; Publisher/GM, Hank
Berkowitz; Account Executives Karin
Demarco and Joseph Torres
and columnists, Jonathan Moreland, John Bowen and George White.
In addition to the weekly CPA
Insider™, the bi-weekly CPA
Tax Insider (50,000 readers) has been published since 2002
and the monthly CPA
Career Insider (100,000 readers) has been published since
2004. Earlier this year we rolled out CPA
Corporate Finance Insider (110,000 readers) and CPA
Wealth Management Insider (30,000).
Regular advertisers include PPC, RIA, Microsoft,
Paychex, SAP, The IRS, Advanced Settlements, Surgent McCoy and Tax
For sponsors, we have listened to your needs. Over
the years, banner ads have been joined by sponsored text links,
waterfalls, sponsored editorials/white papers and self-contained
sponsored special sections.
Advertising Unit: Single Sponsor Quarterly Issues
Starting in October,
we’ll be adding a special quarterly issue of each Insider
newsletter that highlights the Top 10 articles of the past
three months. These special Quarterly Alerts will be single
sponsored only. The sponsor’s banner and text message
will appear front and center on the front page as well as
at the top of each of the “Top 10” articles. For
more information, contact Tom
Greve or your account executive.
hard to strike the right balance between consistency and continuous
innovation,” said Berkowitz. “We keep tabs on all the
important innovations that emerge in the fast-changing digital landscape.
However, we recognize that our readers are extremely busy professionals
who don’t have a lot of patience for frequent ‘upgrades’
and continuous learning curves in order to get the news and product
information they depend upon.”
“It's significant that AICPA members are embracing the online
newsletters in such vast numbers and with such loyalty. It’s
one of the most important two-way dialogs members can have with
their national association. We're very proud to be a part of serving
the profession in such a meaningful way."
that since 2001, the Insider newsletters have grown a great
deal in readership, scope and complexity, “but we have maintained
a mantra of slow growth, continuous testing and micro-enhancements,
so that readers can always find their favorite columnists, professional
development resources and vendor information — in a familiar
place — in as few clicks as possible.