E-Media: CPA Insider Marks 5-Year Anniversary
Most widely read online weekly for CPAs reaches 175,000 sets of eyes. New advertising units debut in October.
from AICPA Custom Media Solutions

"The AICPA Insider newsletters represent a quantum leap forward in media, marketing and communications for the profession,” said popular accounting profession columnist, Rick Telberg. “The newsletters prove what can and should be done with leading-edge technologies at the crossroads of the profession and commerce.”

Most of the original management team from 2001 remains on board including: Editorial Director, Rick Telberg; Advertising Sales Director, Tom Greve; Publisher/GM, Hank Berkowitz; Account Executives Karin Demarco and Joseph Torres and columnists, Jonathan Moreland, John Bowen and George White.

In addition to the weekly CPA Insider™, the bi-weekly CPA Tax Insider (50,000 readers) has been published since 2002 and the monthly CPA Career Insider (100,000 readers) has been published since 2004. Earlier this year we rolled out CPA Corporate Finance Insider (110,000 readers) and CPA Wealth Management Insider (30,000).

Regular advertisers include PPC, RIA, Microsoft, Paychex, SAP, The IRS, Advanced Settlements, Surgent McCoy and Tax Talk Today.

For sponsors, we have listened to your needs. Over the years, banner ads have been joined by sponsored text links, waterfalls, sponsored editorials/white papers and self-contained sponsored special sections.

New Advertising Unit: Single Sponsor Quarterly Issues

Starting in October, we’ll be adding a special quarterly issue of each Insider newsletter that highlights the Top 10 articles of the past three months. These special Quarterly Alerts will be single sponsored only. The sponsor’s banner and text message will appear front and center on the front page as well as at the top of each of the “Top 10” articles. For more information, contact Tom Greve or your account executive.

“We try hard to strike the right balance between consistency and continuous innovation,” said Berkowitz. “We keep tabs on all the important innovations that emerge in the fast-changing digital landscape. However, we recognize that our readers are extremely busy professionals who don’t have a lot of patience for frequent ‘upgrades’ and continuous learning curves in order to get the news and product information they depend upon.”

Added Telberg, “It's significant that AICPA members are embracing the online newsletters in such vast numbers and with such loyalty. It’s one of the most important two-way dialogs members can have with their national association. We're very proud to be a part of serving the profession in such a meaningful way."

Berkowitz noted that since 2001, the Insider newsletters have grown a great deal in readership, scope and complexity, “but we have maintained a mantra of slow growth, continuous testing and micro-enhancements, so that readers can always find their favorite columnists, professional development resources and vendor information — in a familiar place — in as few clicks as possible.