E-Newsletter
Group to Launch Titles Serving CPAs in Industry and Financial Advisory
Services October 11, 2005 AICPA Custom Media Solutions announced today that the Institute’s growing family of Insider™ electronic newsletters will launch in December two new publications serving fast-growing areas of the profession. Both E-newsletters will offer high visibility advertising and sponsorship opportunities for companies seeking to expand their reach into the accounting and finance profession in a cost-efficient, highly measurable way. AICPA Corporate Finance Insider, a monthly E-newsletter with a projected initial circulation of 90,000 members, will debut the first week of December 2005. Editorial coverage will focus on corporate finance and governance, compliance, internal audit and control strategies, technology solutions, staffing issues and career advancement/strategies for CPAs in industry or those in public practice considering a jump. The target audience is members in industry, particularly those currently serving in (or aspring to become) CFOs, COOs, Controllers, Treasurers, financial officers, internal auditors. Contact your account executive or National Sales Director, Tom Greve for media kit and background information. AICPA Wealth Management Insider, is a monthly E-newsletter focusing on retirement, estate and wealth building strategies for the burgeoning number of CPAs offering financial advisory services to their clients. Wealth Management Insider will debut in mid December 2005 with a projected initial circulation of 30,000 members. Contact your account executive or National Sales Director, Tom Greve for media kit and background information. “It’s hard to dispute that leading national advertisers are committing more and more of their dollars to the Web as ROI-pressured marketing departments seek cost-efficient, highly measurable media options” says Insider Group Publisher, Hank Berkowitz (see related stories in today’s issues). “We continue to evolve the Insider products to provide highly targeted audiences for our clients that can deliver a unique combination of brand awareness, direct response and lead generation.” Insider staff additions Two talented professionals have recently joined AICPA Custom Media Solutions to assist the E-newsletter team with its increasingly demanding, high-frequency publishing schedule. Managing Editor, Gordon MacPherson, joins us from reference publisher R.R. Bowker LLC, publisher of Books In Print® and Ulrich’s International Periodicals Directory™, where he served most recently as Production Director. His past experience includes product development and production positions with the Research Institute of America, Inc. (a division of Thomson Tax & Accounting), Dow Jones & Company and LexisNexis (a division of Reed Elsevier, Inc.). Advertising Production Coordinator, Nicole Cordani, joins us from the AICPA’s Northstar Conference marketing division where she specialized in CPE building strategies for both legal and accounting events. Earlier, Nicole served in a variety of media buying and planning roles for New York-based advertising agency The Lord Group/Spier NY. “Gordon and Nicole have the unique ability to balance a daunting array of daily, weekly and monthly workflow demands without losing their focus on the big picture,” notes Berkowitz. “In addition to having a great rapport with our writers and advertising clients, they have both proven themselves as creative and resourceful strategists who have significantly mitigated our growing pains.” Click here for other Insider E-Newsletters published
by the AICPA |