E-Newsletter
Circulation, Delivery Efficiency at Record Levels. At a time when many online publishers and marketers are finding it difficult to get their messages through spam filters, corporate firewalls and subscribers’ clogged e-mail in-boxes, AICPA Custom Media has quietly boosted its online newsletter audience to record levels and improved delivery efficiency to more than 97 percent. ”When you mix state-of-the-art technology with timely and useful content -- and deliver it to a targeted, receptive audience -- you’re going to see your message get through 97 to 98 percent of the time,” says Hank Berkowitz, Publisher & General Manager of the AICPA’s CPA Insider™ family of e-newsletters. “The fact that we’re seeing consistent monthly circulation gains and near-perfect delivery efficiency at a time when 80-something percent is the industry standard, that’s a testament to the commitment of our editorial team and online production team.” With the weekly CPA Insider™ at 175,000 circulation, Career Insider at 95,000 circulation and Tax Insider at 50,000 circulation, the AICPA’s e-newsletters are reaching over half of practicing CPAs today, and they are reaching more CPAs online than all other accounting publications combined. Rick Telberg, author of the popular Telberg At Large columns in CPA Insider and CPA Career Insider, is believed to be the most widely read online columnist focusing exclusively on accounting topics. Spin-off niche newsletters are in the works for CPAs in industry and for CPAs who provide technology and wealth management services to their clients or organizations. Contact Hank Berkowitz or National Sales Director Tom Greve for charter sponsorship opportunities. ”Allocation of marketing budgets for digital media has grown in double digits every year as marketers gain a better understanding of the value of direct to consumer marketing (see related story in today’s issue)” says Greve. “We plan to launch several new digital products this year targeting niche segments of the AICPA membership -- one more way AICPA Media is providing valuable tools for our clients.” |