Circulation, Delivery Efficiency at Record Levels.
CPA Insider tops 175,000. Career Insider nears 100,000.
from AICPA Custom Media Solutions
At a time when many online publishers and marketers
are finding it difficult to get their messages through spam filters,
corporate firewalls and subscribers’ clogged e-mail in-boxes,
AICPA Custom Media has quietly boosted its online newsletter audience
to record levels and improved delivery efficiency to more than 97
”When you mix state-of-the-art technology
with timely and useful content -- and deliver it to a targeted,
receptive audience -- you’re going to see your message get
through 97 to 98 percent of the time,” says Hank Berkowitz,
Publisher & General Manager of the AICPA’s CPA Insider™
family of e-newsletters. “The fact that we’re seeing
consistent monthly circulation gains and near-perfect delivery efficiency
at a time when 80-something percent is the industry standard, that’s
a testament to the commitment of our editorial team and online production
With the weekly CPA
Insider™ at 175,000 circulation, Career
Insider at 95,000 circulation and Tax
Insider at 50,000 circulation, the AICPA’s e-newsletters
are reaching over half of practicing CPAs today, and they are reaching
more CPAs online than all other accounting publications combined.
Rick Telberg, author of
the popular Telberg At Large columns in CPA Insider and
CPA Career Insider, is believed to be the most widely read online
columnist focusing exclusively on accounting topics.
Spin-off niche newsletters are in the works for
CPAs in industry and for CPAs who provide technology and wealth
management services to their clients or organizations. Contact Hank
Berkowitz or National Sales Director Tom
Greve for charter sponsorship opportunities.
”Allocation of marketing budgets for digital
media has grown in double digits every year as marketers gain a
better understanding of the value of direct to consumer marketing
(see related story in today’s issue)” says Greve. “We
plan to launch several new digital products this year targeting
niche segments of the AICPA membership -- one more way AICPA Media
is providing valuable tools for our clients.”