E-Newsletters Expand Topics, Add Columnists
Spin-offs to cover business & industry, financial planning and more. Experts Rich Lanza and Lloyd Feinstein join as contributors.
from AICPA Custom Media Solutions

Heeding suggestions from our readers and advertisers, AICPA Custom Media Solutions will introduce this fall, new online newsletters for CPAs working in business and industry and for those offering (or planning to offer) financial planning service to their clients.

*** Contact your account executive or National Sales Director, Tom Greve for advertising and sponsorship information pertaining to these new E-newsletters.

“This is a logical extension of the Insider franchise,” notes Publisher Hank Berkowitz, “as our editorial coverage mirrors the fast-growth areas of the profession at large.”

The as-yet-to-be-named spin-offs join the weekly CPA Insider (170,000 circulation), the bi-weekly Tax Insider (50,000 circulation) and the monthly CPA Career Insider (80,000 circ monthly). The new publications, adds Berkowtiz, will be delivered online in the Insider’s familiar, quick-read, point-and-click format. Like the other Insider properties, the new monthly E-newsletters will serve up a mix of headlines, feature articles, vendor news, sponsored editorials and product information. Readers and sponsors will also notice more coverage of AICPA conferences and seminars in both our existing and new newsletters.

New columnists

To assist us with the additional content workload, we’ve added two well known experts to our regular columnist rotation -- Rich Lanza on auditing software, solutions and strategies and Lloyd Feinstein on career issues for senior financial executives (see bios below).

Richard Lanza, CPA, CFE, PMP is a leading authority on audit software with more published works on the topic than anyone else. He is the author of 12 publications and training courses in ACL, IDEA, Access, ActiveData, and Excel and has over 50 articles for major audit publications including being a column editor for the ACFE's Fraud Magazine. With over 13 years of experience and as a recognized leader in the use of technology, Rich also founded AuditSoftware.Net, a free website devoted to using technology for generating bottom line results.

Lloyd Feinstein, President of Career Marketing Consultants, is a seasoned professional career counselor who has worked with nearly 3,000 executives and professionals, both individually and in seminars. He co-authored Career Changing: The Worry-Free Guide, published by Little, Brown & Co. and has published numerous articles for The Wall Street Journal National Business Employment Weekly. Before founding Career Marketing Consultants, he was Director of Human Resources for Oppenheimer & Co. on Wall Street and Director of Human Resources for Cadence Industries Corp. in West Caldwell, N.J.