CPA
Insider™ E-Newsletter to Unveil New Design in May The AICPA’s weekly flagship e-newsletter, CPA Insider™ will unveil its latest design enhancement with the May 2, 2005 edition. The 167,000 weekly e-newsletter is continually “optimizing” its front page real-estate to maximize appeal to its readers, advertisers and Institute stakeholders, according to Publisher, Hank Berkowitz. Numerous design tests have been conducted this month and some of you may be on various test distribution lists. In the latest design enhancement, the publication’s fourth since launching in the summer of 2001, offers expanded advertising positions in the upper right hand corner of the front page and dynamic navigation from the masthead and throughout the newsletter. Contact Tom Greve or your account executive for more information about expanded advertising positions. Preview new design here (click arrow buttons to enlarge) |