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Research Center >> September 2007

Hank Berkowitz Publisher
September 2007

Integrated Marketing Deconstructed
Expert shares simple strategies for complex challenges.

 

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ADVERTISER RESOURCES

JofA NEWS: Special Advertising Supplements to Focus on Estate Planning, Travel and Technology
Space reservation deadlines closing soon. Contact your account rep today.

CONFERENCE NEWS: Octoberfest of Events Adds Auto Dealership, Healthcare, Real Estate and Oil & Gas to the Brew
Ernst & Young, Spherion, Moss Adams and Sage Software highlight sponsor roster.

E-NEWS: 2008 Media Kit now available

WEBCAST NEWS: AS5, FASB No. 157, PCAOB’s Insights on Internal Control Share Front Burner
SAP, Robert Half double up to sponsor AICPA Webcast this fall.

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MARKET RESEARCH CORNER
MORE WAYS TO REACH CPAs

Internet Tops Radio As Fourth Biggest Ad Medium
Content leapfrogs communication as primary Web use.

Print Media Roundup: Multiple B-to-B Media Platforms Gain
Trade magazine revenues essentially flat, but category leaders remain core buys. Time, Inc. folds Business 2.0.

E-Marketing Tips From the Front Lines
Simple surveys lift response. Take the ‘we’ out of your copy. Forget left-to-right on the Web.

Events Still Number One in Prospective Lead Generation
New research shows trade shows continue to thrive in today’s digital age.