Research Center >> October 2006

Hank Berkowitz Publisher October 2006 Marketing Is All About Measurement and ROI Today Just be careful what you measure — and how you measure it.
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JofA NEWS: Journal Zeroes in on Upcoming SOHO Focus Report December issue to focus on small office/home office. AICPA CONFERENCE NEWS: October’s Cauldron Bubbles With Federal Taxes and Healthcare Grant Thornton, Whetstone Group, ADP, First Research and others highlight sponsor roster. E-NEWS: CPA Insider Execs to Present at National Publishing Conference Telberg, Greve, Berkowitz to lead Folio panel discussion on profitable e-newsletter strategies. AICPA Webcast News: Fall Brews Up Litigation Challenges, SEC Updates Zero in on potential customers at AICPA’s exclusive live Webcast events. >>> See Our CPA Market Research Corner Below	FREE Media Kit CPA Insider recent issues Corp. Finance recent issues Wealth Management recent issues Tax Insider recent issues Career Insider recent issues Testimonials Find rep in your area Need Surveys, Market Research?
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September Magazine PIB Ad Pages Up 2.4 Percent Financial services up slightly, technology lagging in most recent month. E-Marketing Tips From the Front Lines Getting the most of your Web site measuring tools. Online Ad Spending Hits New Milestones in U.S and Abroad Figures released for first half of 2006. Create Brand Recognition at Trade Shows on a Shoe-String Budget Five keys to escalating company awareness.	Journal of Accountancy The Tax Adviser AICPA Conferences AICPA Live Webcasts AICPA Custom Media