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Research Center >> November 2006

Hank Berkowitz Publisher
November 2006

Integrated Selling and the Changing Role of the Publisher
Industry thought leaders champion solution selling and idea generation over simply ‘moving pages’. Digital gets props. ROI trumps golf.

 

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ADVERTISER RESOURCES

JofA NEWS: Special Ad Supplement Closing Now on Small Office/Home Office (SoHo) Issue
Don’t be left out in the cold, call your sales representative today!

AICPA CONFERENCE NEWS: November’s Spread Includes Securities, Employee Benefit Plans and Construction
CCH, Sage Software, PDI Global, NACVA and others spotlight sponsor roster.

E-NEWS: Future of Digital Media and Online Publishing
AICPA execs reveal why teaching advertisers how to package their products leads to maximum ROI.

WEBCAST NEWS: Thanksgiving Spread Includes Compilation & Risk Review Alert and Implementing Risk Assessment Standards

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Retail Category Rings Up Strong Magazine Ad Growth in October
Year-to-date, eight of 12 key magazine ad categories post gains. Tech and financial services flat.

E-Marketing Tips From the Front Lines
Survey: Online to be No. 2 marketing tool by 2008.

Virtual Brand Recognition
Advantages (and caveats) of the virtual trade show.