Center >> August 2009
News: Readership Insight
The Tax Adviser gives advertisers access to a prime audience of
from AICPA Custom Media Solutions
With a tradition
dating back to 1970, The
Tax Adviser (TTA) is the leading magazine among the nation’s
tax professionals, dedicated to news, analysis and guidance on federal
and state taxes. When you advertise in The Tax Adviser,
you’ll gain access to more than 24,000 top-level
decision-makers with purchase power and influence. A
survey of subscribers (PDF) revealed TTA readers are:
Decision-Makers: Most TTA subscribers are in
public practice (79%), as partners/principals (40%) *or* sole
practitioners (27%). Fifteen percent are in Business and Industry.
On average, TTA subscribers have a household net worth
of $1.33 million.
Nearly all (97%) TTA subscribers are graduates of a four-year
college. Nearly half (46%) have a masters or doctoral degree.
One-third (35%) have a professional degree (M.D., J.D., LL.B.,
Their Prime: The typical TTA subscriber is a
52-year-old male. About one-quarter (24%) are female.
Further, the reader profile
study showed TTA subscribers prefer:
time reading TTA. The typical TTA subscriber
has read *or* looked through all four of the last four issues
of The Tax Adviser and spends 53 minutes reading *or*
looking through a typical issue. Forty-four percent of TTA
subscribers read *or* look through one-half *or* more of a typical
issue of The Tax Adviser.
- Prefer TTA
in print and save their issues. TTA subscribers
value the content in The Tax Adviser, as more than two
in three (69%) save their issues for reference.
over any other business publication. By a margin of more
than 10 to one over the next closest competitor, The Tax Adviser
was selected as the one industry publication recipients find most
helpful to them in their jobs.
In addition to The
Tax Adviser subscribers being great prospects for an array
of products and services, TTA subscribers have access to
potential buyers of financial products!
- On average, TTA
subscribers estimated their organizations have 945 clients at
all locations. Two in three (68%) recipients have recommended
at least one financial product to clients, employees *or* others
in the last 12 months.
- Over one-half (54%)
of TTA subscribers indicated their organizations have
performed estate planning, and 46 percent performed financial
planning for customers in the last 12 months.
- On average, TTA
subscribers estimated their organization’s 2007 gross billings/revenues
at all locations combined were $162 million.
Whether your goal is
to generate quality leads, build long-term brand awareness or increase
sales revenue, having access to TTA’s unique audience
can help you achieve your marketing objectives efficiently and economically.
Call your TTA
Account Manager or 1-800-873-1677 for more details. Visit www.advertising.aicpa.org.
here to get additional TTA Reader Insight. (PDF)
* The Tax Adviser 2008 Reader Profile Study was
conducted by Readex Research.