Research Center >> September 2009

E-News: Target Technology Decision Makers With TechByte
New AICPA Insider™ concept presents advertisers an opportunity to be seen with technology thought leaders.
by AICPA Custom Media Solutions

As the AICPA e-newsletter with the largest circulation (over 205,000 weekly), the CPA Insider™ regularly covers technology topics. Once a month, an issue of the CPA Insider™ spotlights a technology article and the other five Insiders include technology-specific articles from time to time. These articles (and recently a podcast and video) are very popular with our readers and generate a large number of clicks.

With the growing need and demand from readers for this coverage, the AICPA Insiders™ E-Newsletters team decided to create a solution that would identify and offer all the above articles in one location for the readers. This solution is TechByte. Technology articles are identified with the TechByte logo in the E-newsletters (see example below). In addition, we have created this landing page, which is updated with technology articles regularly. Upcoming articles include analysis of the AICPA Top Technology Initiatives, social networking, SaaS software, choosing a scanner and more.

Advertisers can position themselves to be recognized by technology readers by sponsoring the TechByte section. Your logo would appear alongside the TechByte area in the Insider newsletter and on the landing page for the section.

For sponsorship opportunities within the dynamic AICPA Insider™ E-Newsletters, contact your national account manager or visit advertising.aicpa.org today. Would you like to talk about the TechByte concept itself? Please contact Shreyas Telang at stelang@aicpa.org or 919 402 4455.