Center >> September 2009
Membership Levels at the AICPA
Over 27,000 New Members. Renewal Rates Exceed Expectations.
What does this mean for the advertiser?
by AICPA Custom Media Solutions
The AICPA welcomed
27,096 new members to the Institute for the 2009 Fiscal Year–significantly
higher than the same period last year. Membership renewal rates
have increased by 26% thus far in FY10 and the AICPA has reached
a record level of over 360,000 members–more than ever seen
in the institute’s 122-year history.
This excellent news proves the importance of the
Institute within the CPA profession.
What does this mean to you as an advertiser?
The CPA Profession Is Increasingly Optimistic
With the uncertainty
in the economy, many advertisers have either reduced media spend
or are hesitating to start new campaigns. However, the increase
in AICPA membership and the results of the recent AICPA
Economic Outlook Survey indicate an improved outlook. It is
therefore important to continue marketing to CPAs at this time.
Your Target Audience Truly Values The
This state of the economy
could make one wonder if professionals would invest in the membership
fee. But with credential and section membership numbers (the fees
for which are higher than general membership) beating expectations,
there is proof that the credentials and the AICPA membership are
truly valued as crucial sources of professional information and
support. By participating as an advertiser in AICPA publications,
your ad is likely to make a strong impact among the 500,000+ CPAs
who turn to our magazines and e-newsletters for news, analysis,
professional advice and product resources.
Larger Reach, Same Rates Means Greater
With constant advertising
rates and a growth in membership, our advertisers will achieve a
greater ROI this year.
To learn more about the
membership renewals and other interesting metrics, e-mail Shreyas
Telang at firstname.lastname@example.org.
your account manager to plan how you could position your company
to be a thought leader for new and existing AICPA members.