Research Center >> September 2008

Reach Niche Audience Segments With Low-Cost Full Page Ads
Here’s how.
by AICPA Custom Media Solutions

The Tax Adviser (TTA) is the leading independent magazine devoted exclusively to reporting and explaining federal tax issues to CPA tax practitioners.

A Legacy of Credibility

For almost 40 years, The Tax Adviser has been the CPA’s leading source for news, analysis and guidance on federal tax. With over 22,000 readers, TTA offers advertisers the largest print circulation of any tax journal — and we have 100 percent paid circulation.

Advertising in TTA is the most cost-effective way to build awareness and publicize key advertising messages to the decision makers and influencers at tax practices nationwide.

TTA subscribers are tax practitioners who have proven they will pay for tax products — 70 percent are in public practice; almost half are sole practitioners or in firms of fewer than 10 professionals. This means they make or influence the purchase decisions in their firms.

Extend Your Reach With The Tax Adviser

The Tax Adviser is a great value for advertisers. TTA gives you an opportunity to zero into the largest number of tax professionals, who are also top decision-makers at their firms.

Our ad rates are as low as $4,675 for a full page, four-color ad placement.

In addition, being a part of the AICPA — publisher of the Journal of Accountancy and numerous e-newsletters for CPAs, as well as the premier host of live events such as conferences, Webcasts and infocasts — we can customize a successful integrated campaign for you in 2009.

Whether your goal is to generate leads, build long-term brand awareness or simply increase sales revenue, The Tax Adviser’s credibility and reach will help you achieve your marketing objectives efficiently and economically.

To learn more about advertising in The Tax Adviser, visit our Web site at www.advertising.aicpa.org, or contact us at aicpamedia@aicpa.org.