Center >> December 2008
Still Going Strong During Recession
“eyes” have it. Google, YouTube draws more than 100
adapted from eMarketer data
Latest report from comScore Video Metrix, a global
Internet information provider, found a 45 percent increase in Internet
video users. The number shot up to more than 13 billion from the
same time-period last year.
Google scored top marks engaging 100.5 million unique
video viewers, up from 83.7 million in April. Note, however, YouTube
accounts for 98 percent of videos viewed on Google.
Fox Interactive Media/MySpace came in at a much-distant
second with 60.8 million viewers, followed by Yahoo with 45.2 million
viewers and Microsoft with 30.7 million. Viacom Digital with 25.7
million viewers rounded off the top five ranking.
With all the video watching, Marketing Sherpa
decided to come out with a Video Benchmark Guide. According
to Marketing Sherpa, if you play your cards right, videos
can help you generate leads, support product launches and raise
product and brand awareness.
Here’s a peek at what else they found and
how you can use video to your advantage:
- Grab your prospect’s attention by
creating “edutainment” videos for lead generation;
- Combine a real-world event with a streaming
video component to reach a broader audience, generate leads, or
support a product launch. Works especially well if you’re
a trade show sponsor or exhibitor;
- Provide video tours of product/services
that will give prospects a faster understanding of your product
or service than written content, such as data sheets, promotional
copy, or FAQs;
And if you’re a vendor who’s trying
to reach the accounting and financial industry, what better way
to do so than introducing your products on CPA Insider™’s
Interested? Contact Karin
DeMarco at 609-987-1195.