Research Center >> December 2008

JOFA NEWS: Reach Your Target Audience and Get
Measurable Results!
Integrate Journal of Accountancy print and online advertising for superior ROI.
from AICPA Custom Media Solutions.

In today’s uncertain economy, it’s more important than ever for advertisers to reach the right audience and effectively measure the results of their marketing efforts. The Journal of Accountancy offers advertisers both access to an unparalleled target audience and measurable results through the JofA’s print and online advertising opportunities.

Journal of Accountancy

The Journal of Accountancy, an award-winning member magazine of the American Institute of CPAs, reaches more than a half million senior-level, decision-making accounting and finance professionals from public accounting firms, corporations, government agencies and nonprofit organizations nationwide — more than all other accounting publications combined.

• Nearly four out of five CPAs* in the nation are AICPA members and Journal of Accountancy subscribers.
   
• The JofA has more paid subscribers (343,631**) and more readers (549,809*) than all other accounting magazines combined! No national business or professional magazine can match our reach.
   
• JofA subscribers are key business advisers who recommend products and services in areas such as technology, business valuations, payroll and HR services and much more.

journalofaccountancy.com

Drawing more than 400,000 page views per month, journalofaccountancy.com is the online authority for millions of affluent CPAs nationwide and abroad. The JofA’s Web site offers cost-effective advertising solutions to marketers seeking to increase their product or service’s online visibility and drive traffic to their Web site.

Download our 2009 Media Planning Guide to learn more! AICPA Media Solutions is ready to customize an integrated JofA advertising package that will fit your budget and deliver the powerful results you desire in 2009 and beyond.

Contact your National Account Manager today or call 1-800-873-1677 for more details.

* JofA Subscriber Study, MRI Market Solutions, 2006
** BPA Audit Statement, June 2008