Research Center >> September 2008

WEBCAST NEWS:Technology, IFRS Lead Fall Events
Robert Half, CNA/AON highlight sponsor roster.
from AICPA Custom Media Solutions

Ever wonder why should you sponsor Webcasts and infocasts? Seriously, what do they provide that other media can’t provide? For one thing, you receive approximately two million pre-event marketing impressions. Really? What else? You reach more than 1,000 top companies and firms in an exclusive, 120-minute uninterrupted dialog with the key influencers you need to target just for being an AICPA Webcast sponsor. And that’s not all. Your logo is highlighted on-screen throughout the two-hour Webcast, as well as during viewer polls. As a sponsor you also have the opportunity to provide an exclusive five-minute product presentation.

Upcoming Webcast/Infocast Highlights:

Growing in a Difficult Economy: How Do Growing Small and Midsize Companies Not Only Survive But Thrive?
October 8. Sponsored by: SAP.
Expert panelists including Doug Tatum (author of No Man's Land and Chairman of the Gazelle Institute), Cynthia Jamison–National Director of CFO Services at Tatum LLC, and financial veteran featured in Fortune, Entrepreneur, The Wall Street Journal and CFO Magazine and Edward Rand–COO and CFO of American Exteriors Inc. focus on strategies and tactics for weathering and prospering in a weak economy; techniques for leading in times of transition during a difficult economy — including CFO practices focusing on raising capital and the impact of technology trends; and Practical advice on avoiding common pitfalls while also executing your growth plan.

Governance Risk and Compliance for IT
October 14.
Lead by Khalid Wasti, CPA.CITP, CISA and Sarah Adams, CISA of Deloitte & Touche, LLP, viewers are provided real-life illustrations on how to integrate GRC allows for better alignment of IT and risk and compliance efforts and how GRC leverages common risk and compliance objectives to achieve an integrated control framework that supports efficient controls-based testing and monitoring.

Break Free From the Budget Trap: Continuous Planning and Adaptive Control
October 16. Sponsored by: Robert Half Management Resources.
CPA and financial professionals learn how some of the best in class organizations, like American Express, Guardian Industries, Millipore Corporation and Park Nicollet Health Services have managed to leap frog past the competition by using continuous planning and adaptive control processes.

Malpractice Risks: Navigating the New Frontier
October 23. Sponsored by: AON/CNA
An interactive program specifically for CPAs and financial executives who need to know more about today's complex and rapidly changing business environment and take away practical strategies to help minimize enterprise level malpractice risks in day-to-day practice. Lively, spontaneous and unedited talk on the valuation, loan loss and accounting issues facing the finance function today.

If you find yourself constantly looking for new and innovative marketing ideas, join your peers and sponsor one of our many live Webcasts.

For more information, contact John Hudson for details on creating specialized Webcast topics for CPAs and financial executives.