Research Center >> September 2009

TTA News: The Tax Adviser gives advertisers access to a prime audience of buyers!
No Rate Increase in 2010!
by AICPA Custom Media Solutions

When you advertise in The Tax Adviser, you’ll gain access to more than 24,000 top-level decision makers with purchase power and influence. In addition to being great prospects for an array of products and services, The Tax Adviser subscribers have access to potential buyers of financial products. A recent survey of The Tax Adviser readers revealed:

• Two in three (68%) recipients have recommended at least one financial product to clients, employees or others in the last 12 months;
• Over one-half (54%) of The Tax Adviser subscribers indicated their organizations have performed estate planning;
• 46% performed financial planning for customers in the last 12 months;
• On average, The Tax Adviser subscribers estimated their organizations have 945 clients at all locations;
• On average, The Tax Adviser subscribers estimated their organizations’ 2007 gross billings/revenues at all locations combined were $162 million.

In 2010, The Tax Adviser is maintaining its current advertising rates in order to allow advertisers to focus on more important issues like:

• Customer acquisition and retention
• Brand favorability
• Maximizing ROI

Having access to The Tax Adviser’s unique audience can help you achieve your marketing objectives efficiently and economically. For information about advertising in the The Tax Adviser, contact your national account manager or visit advertising.aicpa.org today.

West Coast
Paul Hayes, Senior Account Manager
212.596.6042
phayes@aicpa.org

East Coast
Collene Toth, Account Manager
212.596.6051
ctoth@aicpa.org

Midwest
Joanne Bailey, Account Manager
212.596.6025
jbailey@aicpa.org