Center >> February 2008
‘Eyeball Time’ Data Now Available for E-Newsletter Sponsors
All AICPA e-newsletters can provide browsing
time on sponsored editorials.
from AICPA Custom Media Solutions.
AICPA e-newsletter advertisers who participate in
our Premium Package or Executive Package programs can now get “average
time spent” data on their sponsored editorials. In addition
to impressions, clicks and estimated view-through response numbers
that are included with weekly click-through reports sent to AICPA
advertising clients, we can now provide you with the average time
an AICPA member spent with your sponsored editorial online as well
as the number of page views it received on the full article display
page. Data is provided via CoreMetrics, a leading third-party provider
of Web page analytics.
November when the program was launched, sponsored editorials in
e-newsletters are generally receiving 80 percent to 90 percent of
the “mind share” that our regular bylined columns are,
noted Hank Berkowitz, General Manager and Group Publisher of the
AICPA Insider e-newsletter group.
New AICPA readership
data confirms that CPAs are increasingly doing their reading online.
Year-end circulation figures show that the average readership of
all six ad-supported AICPA Insider™
e-newsletters grew over the six-month period ended December 31st
by an average margin of more than half a dozen percent.
“We’re continually refining our audience
development techniques to match reader interests, preferences and
information consumption patterns to maximize the user-experience
of our time-pressed readers,” said Berkowitz.
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