Research Center >> May 2007

E-NEWS: FREE Case Study Available on Maximizing Web Advertising ROI
Free copy of ‘Beyond the Click’ case study reserved for AICPA advertisers.
from AICPA Custom Media Solutions

AICPA Custom Media Solutions and Bay Street Group Research are now making complimentary copies of their forthcoming research report: “Beyond the Click: Maximizing Advertising ROI in B2B E-newsletters” available exclusively to AICPA advertisers and sponsors.

Click here to obtain your FREE copy.

Researchers studied not only the influence of online advertising as a brand building mechanism, but also its power as a buyers’ due diligence tool and as a direct response mechanism. Researchers also took pains to measure online advertising’s unique place in the B2B purchase cycle, particularly in the pre-purchase information gathering stage — a.k.a. the “further learn” phase — which is the marketer’s bridge between brand building and closing a sale.

The report helps business marketers answers these and other probing questions:

• What makes online advertising effective in the accounting and finance arena?
   
• How do I know it’s working?
   
• How do I do it better?
   
• What should I really be measuring?
   
• Do e-newsletter readers behave differently from Web site visitors with respect to how they engage with advertising messages?
   
• In what ways are e-newsletter campaigns particularly effective for accomplishing marketing goals?
   
• At what stages of the purchase cycle do e-newsletters have the most influence on prospects?
   
• Can Web site banner ads be used effectively in e-newsletters?

Find the answers here.