Center >> May 2007
FREE Case Study Available on Maximizing Web Advertising ROI
Free copy of ‘Beyond the Click’ case
study reserved for AICPA advertisers.
AICPA Custom Media Solutions
Media Solutions and Bay Street Group Research are now making complimentary
copies of their forthcoming research report: “Beyond the
Click: Maximizing Advertising ROI in B2B E-newsletters”
available exclusively to AICPA advertisers and sponsors.
to obtain your FREE copy.
studied not only the influence of online advertising as a brand
building mechanism, but also its power as a buyers’ due diligence
tool and as a direct response mechanism. Researchers also took pains
to measure online advertising’s unique place in the B2B purchase
cycle, particularly in the pre-purchase information gathering stage
— a.k.a. the “further learn” phase — which
is the marketer’s bridge between brand building and closing
The report helps
business marketers answers these and other probing questions:
- What makes
online advertising effective in the accounting and finance arena?
- How do I
know it’s working?
- How do I
do it better?
- What should
I really be measuring?
- Do e-newsletter
readers behave differently from Web site visitors with respect
to how they engage with advertising messages?
- In what
ways are e-newsletter campaigns particularly effective for accomplishing
- At what
stages of the purchase cycle do e-newsletters have the most influence
- Can Web
site banner ads be used effectively in e-newsletters?
the answers here.