Center >> December
Media Kit and Integrated Marketing Offerings Unveiled
Leading publications, conferences and events for serious marketers
to the CPA profession.
from AICPA Custom Publishing
We caught up recently with Cheryl
Callahan, marketing head of AICPA’s conferences and publishing
group, to get the skinny on the Institute’s integrated media
offerings in 2005. If you market – or think about marketing
– to CPAs, we have multiple cost-effective ways to keep your
brand top of mind with the accounting profession’s key decision
makers. Read on.
for comprehensive 2005 Media Kit
Q: Cheryl, what’s your take on the
CPA’s role in business today?
A: Financial/management expertise
and analytical skills often spell the difference between success
and failure on the American business landscape. That's why CPAs
in corporations and public practice are in the forefront of many
critical business activities.
Q: Why should clients make AICPA publications
and events part of their marketing mix?
A: “Nearly nine in 10 CPAs
(86%) are paid subscribers of the Journal
of Accountancy, according to American Demographics.
The Journal has more paid subscribers - 368,084 (BPA: 06/04) - and
more readers - 558,945 (Beta Research) - than all other accounting
magazines combined. The Journal's CPM - $39.67 is better than those
of Business Week, CFO, Forbes, Fortune, Inc., and all other accounting
Q: The Journal of Accountancy has been the
publication of record for the CPA profession for nearly a century.
How else can marketers reach the CPA audience efficiently?
Tax Adviser is the field's clear leader with 23,157
paid subscribers and, of all the tax magazines listed in the comprehensive
SRDS media directory, it is the only publication with 100% paid
circulation. Plus, with a black-and-white page at the one-time rate
is only $2,572.50, it offers the lowest rates for maximum advertising
Q: We’ve heard an awful lot about
marketing online these days. What kind of offerings does AICPA have
A: Our Insider newsletters have
been publishing every week since 2001. With a weekly readership
exceeding 200,000 CPAs, the AICPA's Insider family of electronic
newsletters reaches more CPAs online than all other
accounting newsletters combined. And sponsorship banners are non-rotational
and 100% exclusive — you own your position 24/7 throughout
Q: How about face-to-face interaction with
A: You can bring your products
and services to life by demonstrating them first-hand at one of
more than 40 AICPA conferences held every year. Whether it's networking
with attendees in the exhibit hall or increasing your visibility
through strategic logo placements and signage, our exhibits
and sponsorships benefits bring you closer to the prospects
you most want to reach.
Again, I encourage you to read through our media
kit to learn more about how these marketing vehicles can fit into
your promotion plan.
For more information, contact
an account executive in your area or Tom Greve, Director of
Sales 201-938-3767 email@example.com