Center >> November 2009
Rev Their Engines
Are you positioned to be part of a new world of opportunity?
by Rick Telberg/For the CPA Channel Marketer
AICPA Custom Media Solutions
ready for busy season, CPAs and accounting firms are also bracing
for a dizzying number of changes that will open the doors to a new
world of fresh opportunities and growth.
The message was driven
home at the AICPA’s meeting last month of its ruling council,
which was themed “One World.”
In his inaugural speech,
incoming AICPA chairman Robert R. Harris, a Florida CPA, said that
thinking globally is no longer a luxury but is a necessity. He also
said it was clear that International Financial Reporting Standards
are coming to America and that in today’s global environment,
we cannot have a loan or a stock offering accounted for in Boston
differently from how it’s accounted for in Beijing or Belgium.
That was followed a few
days later with news that U.S. and international accounting rule-makers
are intensifying efforts to converge their standards ahead of a
June 2011 deadline. “We are redoubling our efforts to achieve
a single set of high quality standards within the context of our
respective independent standard-setting processes." the FASB
and IASB said in a joint statement.
Many CPA channel marketers
already know how to spell the future of accounting. And it only
starts with XBRL and IFRS. There’s also the CFPA (Consumer
Finance Protection Agency) and the financial system bailouts and
re-regulation (TARP, PPIP, etc.) And we haven’t even touched
here on SaaS or TBL (my own abbreviation for the “triple bottom
line” of profitability, social consciousness and sustainability
CPAs will barely get
a breathing spell after busy season to get started on all the new
requirements and business possibilities. Don’t waste busy
season by ignoring them. The winning marketers will be the ones
who are top-of-mind every day through April 15.
for CPA Channel Marketers by Rick Telberg:
is president of Bay
Street Group LLC, which provides research and marketing and
communications services to CPA firms and the vendors who serve them.
He is the founding editor of the Insider newsletters and serves
as AICPA Editor at Large and Director of Online Content. In his
two decades in media and marketing for the finance, tax and accounting
industries, Telberg has played pivotal roles in the development
and operation of the leading media and e-commerce outlets in the
business, including Accounting Today, The Practical Accountant,
Accounting Technology, WebCPA.com, SmartPros.com, and CPA2Biz.com.
Contact Rick at firstname.lastname@example.org
or (914) 674-4531. He blogs at cpatrendlines.com.
Trendlines on Twitter.