Research Center >> May 2008

Hank Berkowitz Publisher May 2008 B2B Marketing ROI in the Web 2.0 Era Is our nice neat world of quantifiable metrics being blown apart? Let’s white-board it.
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JofA NEWS: A Winning Editorial Environment Excellence in Financial Journalism Award goes to Journal of Accountancy. E-NEWS: CPA Insider™ Introduces Sponsored Videos Timely video “snacks” with popular columnist Rick Telberg now available for sponsorship. WEBCAST NEWS: Robert Half, SAP, Aon Return As Title Sponsors XBRL, SEC updates bloom in May. TTA NEWS: The Tax Adviser Yearbook Offering marketers unique advertising opportunities. >>> See Our CPA Market Research Corner Below	FREE Media Kit CPA Insider recent issues Corp. Finance recent issues Corp Taxation Insider recent issues Wealth Management recent issues Tax Insider recent issues Career Insider recent issues Testimonials Find rep in your area Need Surveys, Market Research?
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Magazine Ad Revenue, Pages Decline in First Quarter Financial, insurance and technology lagging 2007 levels. E-Marketing Tips From the Front Lines Test before rolling out. Include headshots and toll-free numbers. Hit B2B prospects at lunch. Recession or Not, B2B Marketers Spending More on Events Where does that leave you? Magazine Association Announces Audience Measurement Initiative Aimed at offering print advertisers better ‘reader engagement’ numbers.	Journal of Accountancy The Tax Adviser AICPA Conferences AICPA Live Webcasts AICPA Custom Media AICPA Direct List Sales