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NEWS: August Editorial Highlights
Cash-to-Cash strategies, batch cost accounting, analyzing expert witness report and making audit committees effective.
CONFERENCE
NEWS: NAAATS, Controllers, Advanced Estate Planning &
Construction
Setting standards, defining roles and planning efficiently
at AICPA conferences in July.
E-NEWS:
Exclusive Research Available on Maximizing Web Advertising
ROI
Free copy of ‘Beyond the Click’ case study reserved
for AICPA advertisers.
WEBCAST
NEWS: Form 5500—Q&As With DOL, SEC Updates Heat
Up Summer
SAP sponsors back-to-back AICPA Webcasts.
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Evaluating
Internet Marketing: More than 'Clicks and Hits'
How CFOs and controllers can use Internet marketing to bring
marketing, technology and finance functions together.
Magazine
Ad Pages Post Slight Gain in First Quarter of 2007
Tech and financial services categories still lagging.
E-Marketing
Tips From the Front Lines
Web copyrighting secrets. Getting e-mail and direct mail to
work together. Case studies versus testimonials.
Trade
Shows Come of Age
New report reveals face-to-face meetings have overtaken their
print counterparts bringing in 36 percent of business revenue.
Measurement,
Efficiency, Customer Knowledge Top Marketer Challenges
Latest research shows gaps in corporate marketing goals versus
accomplishments.
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