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Research Center >> March 2008

Hank Berkowitz Publisher
March 2008

We’re in a Recession. Deal With It.
You can feel sorry for yourself or start innovating. Speed and resourcefulness will guide you through. Plus, you have budget.

 

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ADVERTISER RESOURCES

CONFERENCE NEWS: Practitioners, Tax Strategies, Divorce and Employee Benefits Heat Up May
Paychex, John Hancock, IRS, U.S. Trust and more highlight early 2008 sponsor roster.

JofA News: Journal Introduces ‘Caclulate the Value’ Campaign
New tools help you quantify ROI from Journal of Accountancy ad programs.

TTA News: New Editorial Direction for The Tax Adviser
Alistair Nevius guides most trusted publication for influential tax professionals into new era.

WEBCAST NEWS: Webinars, Infocasts Get Their Second Wind
Webcasts score high in 2008 with top B2B decision-makers, new survey reveals.

>>> See Our CPA Market Research Corner Below
 

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MARKET RESEARCH CORNER
MORE WAYS TO REACH CPAs

E-Marketing Tips From the Front Lines
Tracking your site’s hot spots. How FAQs can improve conversions. Don’t let “opt out” mean good-bye.

CMP Restructures and Ziff Davis Files for Bankruptcy
Tech spending woes a factor.

IAB: Record Online Ads in 2007
But slower growth expected in ’08.

Top Business Decision-Makers Still Value Trade Shows
Industry-specific events rank No.1 for helping business decision-makers find out about new products and services.