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Research Center >> June 2008

Hank Berkowitz Publisher
June 2008

B2B Marketers, Media Partners Must Start Telling Better Stories
How videos fit in to today’s “big tent full of ideas.”

 

MORE HEADLINES
ADVERTISER RESOURCES

CUSTOM MEDIA NEWS: AICPA Model Cited by Influential Trade Pub (PDF)
Getting the most out of your in-house staff and talent.

CONFERENCE NEWS: July Offers a Smorgasbord of Niche Audience Events
From tax to technical topics, you’ll find targeted AICPA events chock full of influential decision makers
.

JOFA NEWS: Be a Part of a New Thought Leadership
Opportunity
(PDF)
As a leading solution provider to the CPA profession, the Journal of Accountancy is inviting you to tell your story in a unique editorial environment. Through monthly profiles in the JofA, you’ll have the opportunity to educate over 500,000 readers about how your company’s mission translates into cutting-edge, trusted solutions for CPAs.

E-NEWS: CPA Insider™ Newsletters Delivering Bonus Audience
AICPA’s sponsored e-newsletters exceeding rate base. No additional charge to advertisers.

CPA Insider™ Introduces Sponsored Videos

WEBCAST NEWS: SAP and Navigant Consulting to Sponsor June Events
Record year for AICPA Web events as CPAs turn to energy, travel-saving strategies.

Tax Adviser Yearbook 2008 Advertiser Deadline June 30th (PDF)
Last chance to take advantage of extended shelf life sponsorship opportunity for niche tax market.

>>> See Our CPA Market Research Corner Below
 

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MORE WAYS TO REACH CPAs

Web and Trade Pubs Work Well Together for Reaching Top B2B Decision-Makers
A trusted magazine’s Web site is part of top exec’s daily routine.

E-Marketing Tips From the Front Lines
Podcast listeners more likely to buy. The truth about online registration forms. Why post negative customer feedback on your site?

Trade Shows Continue to Bring in Hot Prospects
Here’s how.