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Research Center >> January 2007

Hank Berkowitz Publisher
January 2007

Earth to Marketers: 2007 Is Already Here
Still working on your ’07 budget? You’re not alone, but that’s no excuse.

 

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ADVERTISER RESOURCES

JofA NEWS: Sponsorships Available for Travel & Expense Management Series
Journal and National Business Travel Association present three-part special focus on third largest corporate expense.

CONFERENCE NEWS: AICPA Controllers Workshop Returns by Popular Demand
Don’t miss this chance to showcase your products to over 250 key decision-makers.

E-NEWS: AICPA Newsletters Post 40 Percent Ad Gain
Reach more than 200,000 CPAs weekly. Typical reader dedicate over 60 minutes ‘mindshare’ per month.

WEBCAST NEWS: Sponsor Opportunities for Next SEC Quarterly Update
Exclusive access to hundreds of regulatory and compliance decision-makers.

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MARKET RESEARCH CORNER
MORE WAYS TO REACH CPAs

2006 Magazine Advertising Totals; No Change
From 2005

Drugs and retail are top category gainers. Finance and technology flat.

E-Marketing Tips From the Front Lines
E-Mail myths debunked by the experts.

Record Number of Media M&A Deals in 2006
Hot market for trade magazines and events.

Trade Show Outlook 2007
The power of face-to-face customer interaction remains in today’s digital age.

Online Surge Continues Despite Tepid Overall
Advertising Forecast

B2B marketers to increase budgets in 2007. More dollars shifting online with experimentation in new technologies.