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Previous Issues of News & Research

2006 Magazine Ad Pages Even With 2005 Through July Technology and financial services among six fastest growing categories.

2006 Magazine Advertising Totals; No Change From 2005 Drugs and retail are top category gainers. Finance and technology flat.

Ad Pages, Revenue Up for Most Business Publications Categories Technology category rebounding and financial service continues to roll in 2006.

Ad Pages, Revenue Up for Most Business Publications Categories Financial service and technology continues surge in 2006.

Ad Recession Not Likely, But Concerns Aplenty in 2008 Web, elections, Olympics key to Madison Avenue fortunes.

Ad Spending on Web Videos to Reach $33 Billion by 2012 Experts predict spending to grow nearly 60 percent in 2008 alone.

AICPA Expands Product Lineup for Advertisers Fireside chat with AICPA Director of Sales spells it out

AICPA's Ad Sales Team Named Finalists in MINs 2009 'Sales Executive of the Year' Awards

B-to-B Media Spend to Reach $33B by 2012 Nearly six percent annual growth rate projected.

B2B Magazine Ad Pages and Revenue Remain Down Magazine digital initiatives expand.

B2B Marketers Paint Rosy Picture in 2Q2009 More than three out of four of your peers expect to increase *or* hold their budgets compared to the first half of 2009.

B2B Marketers Starting Later, But Better Armed in 2007 Lead generation and customer acquisition remain top priorities.

B2B Media Deals Continue Hot Pace Exhibits and database information sectors most active.

B2B Pundits Paint Rosy Picture for Tradeshows in 2008 Latest surveys point to growth in small events and executive seminars.

BDMs Shifting to Digital Faster Than Marketers Spending on It Gap analysis probed at marketing executive conference.

Best of the Web: Insider™ Top Articles

Business to Business Advertising Up Slightly Web, outdoor and spot TV achieve double-digit gains. Print remains flat.

Case Study: Value of Trade Publications Research shows over 90-percent of trade magazine readers make or influence purchasing decisions for product categories advertised in those publications.

CMP Restructures and Ziff Davis Files for Bankruptcy Tech spending woes a factor.

Custom Research Available on CPA Career Goals, Attitudes, Satisfaction, Mobility Ideal for those who recruit, train or market to CPAs. Available soon.

December Editorial Highlights (PDF)

February Magazines Post Overall PIB Revenue and Page Gains Drug advertising strong. Technology and financial services still lagging.

Fifth Month of Magazine Advertising Growth in September Financial, insurance and real estate categories strongest for first nine months of 2004

Finance, Insurance and Real Estate Pages Off Sharply in November Year-to-date overall ad revenue up 4.0 percent, but pages down 2.6 percent.

First Half Magazine Pages and Ad Revenue Down Automotive, technology and home furnishings hardest hit.

FREE Case Study Available on Maximizing Web Advertising ROI ‘Beyond the Click’ a special in-depth report reserved for AICPA advertisers and sponsors.

Global Telecom Market Expected to Reach Two Billion New study reveals global telecom market will climb 84 percent by 2013.

IAB: Record Online Ads in 2007 But slower growth expected in ’08.

Interactive Marketing Spending To Be More Evenly Distributed Twenty percent overall growth with less reliance on just search.

Interactive Marketing Spending To Be More Evenly Distributed Twenty percent overall growth with less reliance on just search.

Introducing AICPA Media Solutions Digital Consulting Service AICPA Digital welcomes a new face.

JoA 100th Anniversary Issue: October 2005 Premium advertising positions filling-up. Bonus distribution, extensive media attention forecast.

JOA NEWS: Calculate the Value Advertising in the Journal of Accountancy —Your No. 1 choice for reaching CPAs and accounting professionals nationwide.

JOA NEWS: Joanne Bailey Joins AICPA Direct Sales Team

JOA NEWS: Karin DeMarco Promoted Journal has new associate publisher.

JOA NEWS: Paul Hayes Joins AICPA Sales Team Will cover West coast and Southwest regions.

JOA Special Advertising Section: Small Office/Home Office December 2004 special section closes 11/3.

JoA Special Advertising Supplement on Technology: March 2005 ’Technology and the 21st Century CPA’ closes Feb.1, 2005

JofA NEWS: A Winning Editorial Environment Excellence in Financial Journalism Award Goes to Journal of Accountancy.

JofA NEWS: AICPA Member Magazine Integrating With Conferences, E-Newsletters Institute’s branding, direct response and in-person vehicles reach 80 percent of U.S. CPAs.

JOFA NEWS: Be a Part of a New Thought Leadership Opportunity (PDF) Here’s how (PDF).

JofA News: Centennial Issue Advertising Positions Filling Up Fast 100th anniversary special issue to publish in October.

JOFA NEWS: CPA Career Trends Coming to JofA in December 2009 Shape Content and Establish Your Company’s Authority in the Profession

JofA NEWS: Custom Publishing Touted As Best Practice Event calendars, conferences judged as newest trend by peers.

JofA News: Enhanced JournalofAccountancy.com Soon to Be Launched Become a charter advertiser.

JOFA NEWS: February Issue Cover at 2009 Min Awards The creative cover of the February 2009 Issue receives honorable mention at 2009 min Awards.

JOFA NEWS: FINANCIAL SERVICES — A Special Advertising Supplement Coming in January 2009 Position yourself as a Leading Authority!

JofA News: Financial Services Special Supplement Coming in January Don’t be left out in the cold, call your sales representative today!

JofA News: Google, Intuit, Thomson, Best and Accountants World Sponsor March Technology Supplement 12-page special advertising supplement includes interviews with top execs from each sponsor. Next supplements on Careers and Financial Advisory Services closing soon.

JofA News: Google, Robert Half Sponsor May Special Supplement on Careers Report includes interviews with Google Chief Accountant, Mark Fuchs and Robert Half Executive Director, Paul McDonald. Next advertising supplement: “Focus on Financial Advisory Services” (July 2005).

JofA NEWS: Journal and Business Week Team Up on Small Business Special Supplement Sponsors: Share your message with 1.2 million small business owners and the CPAs who advise them. Deadline August 27.

JofA News: Journal Introduces ‘Calculate the Value’ Campaign New tools help you quantify ROI from Journal of Accountancy ad programs.

JofA NEWS: Journal Zeroes in on Upcoming SOHO Focus Report December issue to focus on small office/home office (SOHO).

JofA NEWS: July Focus Report on CPA Opportunities in Financial Services Advertiser deadline May 20. Bonus distribution at AICPA Conferences. Executive roundtable presence for all sponsors. Centennial Issue closes Sept. 1.

JofA NEWS: Kiplingers and JofA Join Forces on Estate Planning Special advertising supplement to run in both pubs late 2006 — 1.2 million combined circulation.

JofA NEWS: New Look; Special Supplements on Accounting Software, SOX Ad supplement focus on solutions for small business and Sarbox compliance.

JofA NEWS: New Year, New Editors, New Relationships AICPA’s flagship publication forges ahead with new partnerships.

JOFA NEWS: No Rate Increase in 2010! The Journal of Accountancy is keeping things balanced, so you can stay focused!

JofA News: October Editorial Highlights

JofA NEWS: Payroll & HR Solutions Subject of Next Special Ad Supplement Advertiser deadline July 22. Centennial issue closes September 1.

JOFA NEWS: Payroll and HR Solutions Get ready to shape content and position your company as a leading solutions provider.

JofA NEWS: Payroll Special Focus Report and New 'Best of the Web' Guide Highlight Summer Sponsorship Opportunities.

JofA NEWS: Reach the CPA Decision-Makers You Need And capture the audience dominance you want.

JOFA NEWS: Reach Your Target Audience and Get Measurable Results! Integrate Journal of Accountancy print and online advertising for superior ROI.

JOFA NEWS: Shape Content and Increase Your Company’s 'Share of Voice' The Paperless Age: A Special Advertising Supplement in the JofA!

JofA NEWS: Small Office/Home Office Special Advertising Supplement December Issue Closes November 1.

JofA NEWS: Special Ad Supplement Closing Now on Small Office/Home Office (SoHo) Issue Don’t be left out in the cold, call your sales representative today!

JofA NEWS: Special Ad Supplement Focuses on Corporate Ethics Sponsorships filling up fast. Contact your account executive today!

JofA NEWS: Special Ad Supplements Closing Now on Financial Advisory Services (January 2006) and Technology (March 2006) Contact your account executive today.

JofA NEWS: Special Advertising Supplements Coming on SoHo and Financial Advisory Services New staffers added in key roles.

JofA NEWS: Special Advertising Supplements Expanding Coming Soon: SoHO and Financial Advisory Services.

JofA NEWS: Special Advertising Supplements to Focus on Estate Planning, Travel and Technology Space reservation deadlines closing soon. Contact your account rep today.

JofA NEWS: Sponsorships Available for Travel & Expense Management Series Journal and National Business Travel Association present three-part special focus on third largest corporate expense.

JOFA News: Tax Season Advertising Special Exclusive offer to marketers of the CPA profession.

JOFA NEWS: Tech Talk Offers Unmatched Opportunities! New column for targeting technology product and service buyers.

JOFA NEWS: The Power of CPA Influence Insight for marketers to the CPA profession.

JOFA News: The Power of CPA Influence New study finds 97 percent of small business owners rely on CPAs for business expertise. Contact your national rep today to find out how you can reach more than a half million CPAs and their clients.

JofA News: Three Varied Branding Strategies One simple solution.

JofA Special Advertising Sections to Focus on Small Office/Home Office and Financial Advisory Services Limited sponsorships remain for December SoHo and January ’06 FAS

Journal of Accountancy March 2005 Highlights (Ad Close Feb. 1) PPC joins Tech special section sponsors. Editorial focus on payroll, audit compliance, XBRL and small business.

Larry Hookey Joins AICPA Direct Sales Team from Business Finance Magazine To manage integrated advertising, sponsorship programs for AICPA magazines, e-newsletters, conferences and Webcasts.

Magazine Ad Pages and Revenue Climb for Sixth Straight Month Financial/insurance remains top category year to date. Technology slump continues

Magazine Ad Pages and Revenue Up Again in June Most major categories, including financial, post gains

Magazine Ad Pages and Revenue Up Strongly in May Eight of 12 Major Ad Categories Post Gains

Magazine Ad Pages and Revenues Gain in February Financial, insurance and real estate record 12th consecutive month of gains and top all leading categories.

Magazine Ad Pages Down Last Month, But Revenues Slightly Up Eight of 12 major ad categories ahead of 2004 pace through August.

Magazine Ad Pages Fall, But Revenue Slightly Up in October Business titles mostly up. Financial marketers continue spending surge. Tech marketers remain tight-fisted.

Magazine Ad Pages Flat for First Quarter of 2006 But technology and financial services categories strong.

Magazine Ad Pages Post Slight Gain in First Quarter of 2007 Tech and financial services categories still lagging.

Magazine Ad Pages Up Slightly Technology continues rally. Financial services stalling.

Magazine Ad Pages, Revenue Continue Gains in April Finance, insurance and real estate post 14th consecutive monthly uptick.

Magazine Ad Pages, Revenue Up in August Technology and financial services lagged for the month, but still showing modest gains for 2006 year to date.

Magazine Ad Revenue Shows Decline Finance and technology hit near rock bottom.

Magazine ad revenue up; ad pages flat in January 2007 Auto finally starting to rebound. Technology and finance categories still stuck in first gear.

Magazine Ad Revenue, Pages Decline in First Quarter Financial, insurance and technology lagging 2007 levels.

Magazine Advertising Measures Remain Flat Tech and financial services still lagging most categories through first three quarters of 2007.

Magazine Association Announces Audience Measurement Initiative Aimed at offering print advertisers better ‘reader engagement’ numbers.

Magazine PIB Ad Revenues Rise 9.7 Percent in January Financial, insurance & real estate retained its momentum from 2004, Records 11th consecutive month of gains.

Magazine PIB Advertising Revenue Up 6.1 Percent First Half 2007, But Pages Flat Eight of 12 key categories post gains; tech and financial services still lag.

Magazines Post Overall PIB Revenue and Page Gains Drug advertising strong. Technology and financial services still lagging.

March 2006 JofA Focus Report: Technology and the 21st Century CPA Ad supplement explores technology success stories for CPAs in small, medium and large organizations.

Marketing Not Quite Kaput New survey finds B2B marketers are still optimistic as year unfolds.

Measurement, Efficiency, Customer Knowledge Top Marketer Challenges Latest research shows gaps in corporate marketing goals versus accomplishments.

November Editorial Highlights (PDF)

Online Ad Revenue Grew 34 percent to $16.8 billion in 2006 Over 20 percent digital revenue growth projected for business media companies in 2007.

Online Ad Spend Shows No Slowing Down Latest IAB data reveals 15 percent spending surge.

Online Ad Spending Hits New Milestones in U.S and Abroad Figures released for first half of 2006.

Online Display Advertising to Grow Three Times Faster Than Traditional Media Researchers expect Internet advertising to surpass radio in 2008.

Online Marketing Budgets Growing Despite Lackluster Economy Audience targeting, accountability key. Rich media and video hot.

Online Poised to Grow Seven Times the Rate of Overall Ad Market Experts say plenty of upside. Dollars earmarked for digital, still not commensurate with consumers immersion with it.

Online Surge Continues Despite Tepid Overall Advertising Forecast B2B marketers to increase budgets in 2007. More dollars shifting online with experimentation in new technologies.

Online Version of ‘Journal of Accountancy’ Debuts in 2005 Preferred advertiser positions now being reserved

Online Video Continues to Explode It’s the new word-of-mouth with one out of every three individuals sharing what they see.

Online Video Viewing Surges Sixty-four percent increase in last 12 months.

Recession Catches Up New report expects more than half of businesses will go into 2009 with unprecedented pullback in capital spending.

Record Number of Media M&A Deals in 2006 Hot market for trade magazines and events.

Reinventing the Wheel During the Recession How to target 500K readers.

Researchers Predict Modest Ad Spending Increase in 2007 Shifting media mix will help digital, but keep overall advertising growth in low single digits.

Retail Category Rings Up Strong Magazine Ad Growth in October Year-to-date, eight of 12 key magazine ad categories post gains. Tech and financial services flat.

Revenue and Ad Pages Down in 2008 Technology and finance categories show less declines.

September Magazine PIB Ad Pages Up 2.4 Percent Financial services up slightly, technology lagging in most recent month.

Trade Magazines Hold Their Own in 2Q2008 Business journals stay above water and out of trouble.

U.S. Ad Spending Growth to Continue in 2005 Online advertising remains fastest growing sector. Magazine ad pages continue rebound. Traditional marketers to increase online as spend

U.S. Ad Spending Up 4.1 Percent Overall in First Half Internet up 19 percent, becomes sixth largest advertising medium. Blogs still not trusted.

U.S. Advertising Market Flat for First Nine Months of 200 Consumer magazines growing; trade pubs and newspapers lagging.

Wakeup Call to Ad Agencies: Don't Take Any Client for Granted Marketer discontent set records in 2007. Computer/software category most often in review.

Web Magazine Reach, Users and Minutes Up in 2008 Magazine Web sites growing faster than overall Internet traffic.

What Are CPAs Looking For? Search insights from AICPA Digital Properties.