|‘Spirit of Innovation’ Crucial in Today’s B2B Climate|
Tough times call for new ideas that energize a company and unlock new customer channels. But don’t throw old practices into the scrap heap.
|Accountability, Performance Top Priorities for Marketers in 2007|
Brand-centric marketing giving way to measurable performance and business results.
|AICPA CONFERENCE NEWS: Autumn Brings Credit Unions and Not-for-Profit to the Fore |
Aon, NACVA, Bartlett and Pringle & Wolff, LLP highlight sponsor roster.
|AICPA CONFERENCE NEWS: November’s Spread Includes Securities, Employee Benefit Plans and Construction|
CCH, Sage Software, PDI Global, NACVA and others spotlight sponsor roster.
|AICPA CONFERENCE NEWS: October’s Cauldron Bubbles With Federal Taxes and Healthcare |
Grant Thornton, Whetstone Group, ADP, First Research and others highlight sponsor roster.
|AICPA CONFERENCE NEWS: Spotlight on Tax Strategies for High-Income Individuals, Employee Benefits and Divorce|
Bear Stearns, Financial Navigator International, Wachovia, showcase sponsor roster.
|AICPA CONFERENCE NEWS: Tax Strategies, Retirement and Tech in Full Bloom|
Microsft, SAP, Paychex headline elite sponsor roster.
|AICPA E-Newsletters Completing Record Quarter|
New highs for advertising and readership. Auspicious launches for CPAs in retirement planning and corporate finance.
|AICPA Economic Outlook Survey 3Q Results|
In survey of AICPA Business & Industry members, optimism rises. Customer demand, employee health care costs and access to capital/ cost of capital remain top three challenges.
|AICPA Executive Roundtable Podcast Series |
Beyond the click: Web advertising and marketing trends in the accounting and finance channel.
|AICPA Media Firing on All Cylinders|
Advertising and sponsorship numbers strong for Institute’s magazines, conferences and e-newsletters.
|AICPA Media Kit and Integrated Marketing Offerings Unveiled for 2005|
Leading publications, conferences and events for serious marketers to the CPA profession.
|AICPA New Membership and Renewal Rates Exceed Expectations|
Over 27,000 new members in spite of the economy. What does this mean for the advertiser?
|AICPA WEBCAST NEWS: Back to Basics With Strategies for Today’s Liability Challenges |
Score top marks with your niche audience at AICPA’s exclusive live Web events.
|AICPA Webcast News: Fall Brews Up Litigation Challenges, SEC Updates|
Zero in on potential customers at AICPA’s exclusive live Webcast events.
|Are You an Effective Tradeshow Attendee?|
How to be productive while roaming the aisles.
|August 2004 Editorial Focus: Insider E-Newsletters|
|B2B Marketers Starting Later, But Better Armed in 2007|
Lead generation and customer acquisition remain top priorities.
|B2B Marketers, Media Partners Must Start Telling Better Stories|
How videos fit in to today’s “big tent full of ideas.”
|B2B Marketing ROI in the Web 2.0 Era|
Is our nice neat world of quantifiable metrics being blown apart? Let’s white-board it.
|Can One Person Make a Difference at a Trade Show?|
Maximizing the power of “one”.
|CONFERENCE NEWS: AICPA Controllers Workshop Returns by Popular Demand|
Don’t miss this chance to showcase your products to over 250 key decision-makers.
|CONFERENCE NEWS: AICPA Shines on Estate Planning, Controllers Workshop and Construction|
Deltek, Clifton Gunderson, National Financial Partners highlight sponsor roster.
|CONFERENCE NEWS: Government Accounting and Fraud & Litigation Services|
John Morrow, AICPA Vice President of Business, Industry & Government to present the Outstanding CPA in Government Award.
|CONFERENCE NEWS: Law Firm Institute, Employee Benefit Plans Light Up Marquis|
Bear Stearns, Redwood Analytics, Barclays highlight sponsor roster.
|CONFERENCE NEWS: NAAATS, Controllers, Advanced Estate Planning & Construction|
Setting standards, defining roles and planning efficiently at AICPA conferences in July.
|CONFERENCE NEWS: Practitioners, Information Technology, Not-for-Profit and Retirement Planning|
AICPA heats up the summer by bringing together top strategies, high tech solutions and best practices
|CONFERENCE NEWS: Ring in the New Year by Reaching Personal Financial Planners and Corporate Controllers Who Make Decisions|
Sponsorships still available. Contact your account executive today.
|CONFERENCE NEWS: Summer Breezes in Tech, Practitioners, Restaurants, NFP and Partner Comp|
Fidelity Investments, Research in Motion, Paychex, CCH highlight sponsor showcase.
|CONFERENCE NEWS: Tax Strategies for High Net Individuals|
Zero in on CPAs serving the affluent.
|CPA Insider Reaches Third Anniversary Milestone|
AICPA’s official weekly newsletter is the most widely read online publication for CPAs
|CPA Insider Sold Out Through Mid November |
Limited space remains in Tax Insider and Career Insider.
|CPAs Prove to Be Recession-Resilient|
Coming soon: A job change bonanza for accounting vendors.
|CPAs Rev Their Engines|
Are you positioned to be part of a new world of opportunity?
|CPAs Reveal Their Inner Geek|
Tech vendors need to know what closes the sale and creates a lifelong customer.
|CPAs Seek New Success in Back-to-Basics|
Next big gains to come in better profit management, not raw growth
|E-mail Newsletters Highly Trusted, Valued by SMBs|
Rated important information source for majority of small, mid-size businesses.
|E-Marketing Tips from the Front Lines|
Learn why customers bail. Keep IT in the loop. Spice up client case studies. Offer demos.
|E-Marketing Tips from the Front Lines|
Branding gains as Internet advertising goal. Improving the stickiness of your landing pages.
|E-MEDIA NEWS: Internet Ad Spending Expected to Hit $12 Billion in 2005|
Online advertising spurs offline spending.
|E-Media: CPA Insider Marks 5-Year Anniversary|
Most widely read online weekly for CPAs reaches 175,000 sets of eyes.
|E-NEWS: 2006/2007 Media Kit Available|
New pricing structure, ad units and reader demos.
|E-NEWS: AICPA Corporate Taxation Insider to Launch in July|
Vertex, Lexis-Nexis and JobsintheMoney.com head sponsor roster
|E-NEWS: AICPA Newsletters Post 40 Percent Ad Gain|
Reach more than 200,000 CPAs weekly. Typical reader dedicate over 60 minutes ‘mindshare’ per month.
|E-NEWS: CPA Insider Execs to Present at National Publishing Conference|
Telberg, Greve, Berkowitz to lead Folio panel discussion on profitable e-newsletter strategies.
|E-NEWS: CPA Insider™ Newsletter Group to Expand in 2007|
New focus on corporate taxation, technology and accounting policy and practice.
|E-NEWS: FREE Case Study Available on Maximizing Web Advertising ROI |
Free copy of ‘Beyond the Click’ case study reserved for AICPA advertisers.
|E-NEWS: Future of Digital Media and Online Publishing|
AICPA execs reveal why teaching advertisers how to package their products leads to maximum ROI.
|E-NEWS: Insider Newsletters Post 39% Revenue Gain in 2006|
Strong debuts by corporate finance and wealth spin-offs fuel growth.
|E-NEWS: Newsletter Group Adds Niche Titles, New Advertiser Services|
Corporate taxation, accounting technology and vendor news releases to the forefront.
|E-NEWS: Single Sponsor E-Newsletters Now Available|
Content rich quarterly alerts featuring our most popular articles.
|E-News: Tech, Financial Services Fuel Online Ad Growth|
Rebound in financial markets, PC hardware and software bodes well for B2B media.
|E-NEWS: Technology Advertising on the Rebound|
Online advertising and lead generation at the helm.
|E-Newsletters Offering More Robust Ad Formats. Career Insider Gains Readers and Sponsor|
Banners up to 25K -- 70 percent larger than before. Career Insider tops 80,000 circulation milestone. Lands year-long sponsorship from JobsintheMoney.com
|Earth to Marketers: 2007 Is Already Here|
Still working on your ’07 budget? You’re not alone, but that’s no excuse.
|Evaluating Internet Marketing: More than 'Clicks and Hits'|
How CFOs and controllers can use Internet marketing to bring marketing, technology and finance functions together in making critical strategic investment decisions.
|FREE Case Study Available on Maximizing Web Advertising ROI |
‘Beyond the Click’ a special in-depth report reserved for AICPA advertisers and sponsors.
|Getting Reporters’ Attention in the Internet Age|
Five proven tactics.
|Global Ad Spend Forecast Progress Ahead of Expectations|
The global recovery is now solid. Internet share of total spend continues to rise.
|Growth Strategies for a Down Economy|
B2B media luminaries share their tips.
|How Effectively Does Your Web Site Impact Offline Sales?|
Try these self-evaluation questions on for size
|How to Market to CPAs in 'Busy Season'|
Tip: Prepare CPAs for 'Buying Season'.
|How to Play 'Follow the Leader' With CPAs|
Successfully marketing to CPAs begins with understanding them.
|Important Deadlines for Advertisers and Conference Exhibitors|
10/8 -- Sponsor logos due for PFP conference brochure
|Industry Experts Bullish on E-Newsletters|
AICPA launching spin-offs covering corporate finance and wealth management.
|Information Security Top Tech Issue for 2005 Says AICPA Survey|
Paperless office, data integration and SPAM prevention also in top five.
|Integrated Marketing Deconstructed|
Expert shares simple strategies for complex challenges.
|Integrated Selling and the Changing Role of the Publisher|
Industry thought leaders champion solution selling and idea generation over simply ‘moving pages’. Digital gets props. ROI trumps golf.
|IRS Latest Gold Sponsor of AICPA Live Webcasts|
Joins backers FRx Software, Hyperion, Thomson. Autumn 2004 schedule features hard-hitting programs for industry CPAs and public practice.
|JoA 100th Anniversary Issue: October 2005|
Premium advertising positions filling-up. Bonus distribution, extensive media attention forecast.
|JOA Special Advertising Section: Small Office/Home Office|
December 2004 special section closes 11/3.
|JofA NEWS: AICPA Member Magazine Integrating With Conferences, E-Newsletters |
Institute’s branding, direct response and in-person vehicles reach 80 percent of U.S. CPAs.
|JofA NEWS: Custom Publishing Touted As Best Practice|
Event calendars, conferences judged as newest trend by peers.
|JofA News: Google, Intuit, Thomson, Best and Accountants World Sponsor March Technology Supplement |
12-page special advertising supplement includes interviews with top execs from each sponsor. Next supplements on Careers and Financial Advisory Services closing soon.
|JofA NEWS: Journal Zeroes in on Upcoming SOHO Focus Report|
December issue to focus on small office/home office (SOHO).
|JofA NEWS: Kiplingers and JofA Join Forces on Estate Planning|
Special advertising supplement to run in both pubs late 2006 — 1.2 million combined circulation.
|JofA NEWS: New Look; Special Supplements on Accounting Software, SOX|
Ad supplement focus on solutions for small business and Sarbox compliance.
|JofA NEWS: New Year, New Editors, New Relationships|
AICPA’s flagship publication forges ahead with new partnerships.
|JofA NEWS: Payroll Special Focus Report and New 'Best of the Web' Guide Highlight Summer Sponsorship Opportunities.|
|JofA NEWS: Reach the CPA Decision-Makers You Need|
And capture the audience dominance you want.
|JofA NEWS: Small Office/Home Office Special Advertising Supplement December Issue|
Closes November 1.
|JofA NEWS: Special Ad Supplement Closing Now on Small Office/Home Office (SoHo) Issue|
Don’t be left out in the cold, call your sales representative today!
|JofA NEWS: Special Ad Supplement Focuses on Corporate Ethics|
Sponsorships filling up fast. Contact your account executive today!
|JofA NEWS: Special Ad Supplements Closing Now on Financial Advisory Services (January 2006) and Technology (March 2006)|
Contact your account executive today.
|JofA NEWS: Special Advertising Supplements Expanding|
Coming Soon: SoHO and Financial Advisory Services.
|JofA NEWS: Sponsorships Available for Travel & Expense Management Series |
Journal and National Business Travel Association present three-part special focus on third largest corporate expense.
|JofA News: Three Varied Branding Strategies|
One simple solution.
|Journal of Accountancy Publishes 'The Paperless Age'|
Top industry executives speak out on tech trends for accountants.
|Lead Gen, Customer Acquisition Still Drive B2B Marketing Objectives |
But the mix is changing for 2008.
|Magazine PIB Ad Pages Down 1% in November, But Revenue Up 4.4% |
Year-to-Date, eight of 12 major ad categories posted PIB revenue and page gains.
|Magazines Post Overall PIB Revenue and Page Gains|
Drug advertising strong. Technology and financial services still lagging.
|March 2006 JofA Focus Report: Technology and the 21st Century CPA|
Ad supplement explores technology success stories for CPAs in small, medium and large organizations.
|Market Crisis Creates New Opportunities in Financial Services|
CPAs gear up for surge in client needs with new offerings.
|Marketing Is All About Measurement and ROI Today|
Just be careful what you measure — and how you measure it.
|Media M&A Deals Climb To Nearly $30 Billion|
266 information company mergers and acquisitions were completed in the first six months of 2005
|Media M&A Deals Returning|
B2B sector finally bouncing back.
|Money’s Tight, Marketing Dollars Will Flow to What’s Working|
Despite widespread economic woes, two-thirds of you snagged bigger budgets in 2008.
|New Design for CPA Marketing Insider™ in 2005|
|Not Your Grandfather’s Banner Ads |
Waterfalls, verticals, white papers, latency, research partnerships. New AICPA digital media kit explains more.
|Online Advertising Analysis Paralysis|
In the quest for metrics, are we stifling innovation and forgetting how to tell stories?
|Online Advertising: Where Does It Fit Into the Marketing Mix?|
It depends on where prospects are in the purchase cycle.
|Online Info Spurs Offline Spending|
Online research now generates nearly twice as much offline as it does online. Impact even more dramatic when financial, insurance products factored in.
|Pinpointing Customers at the Right Stage of the ‘Buying Journey’|
Publishers, marketers and agency professionals deconstruct integrated media campaigns.
|Podcast Acceptance Grows |
500 percent growth in advertising and sponsorships projected for the medium by 2011.
|Recession? What Recession? Many CPAs Are Posting Record Results|
But they don’t want you to know that.
|Report: Half of Marketers Unhappy With ROI Measurement Capabilities|
While accountability is a high priority, information systems not keeping pace
|Savvy B2B Marketers Sell to an ‘Ecosystem of Influence’|
Advertising research leader explains.
|Size Matters: Local CPAs Defy Recession|
Small accounting firms are doing just fine, thank you.
|Slap Together a Banner. Sit Back and Count the Clicks|
Think that’s online advertising? Think again.
|Survey: How’s Your 2007 Budgeting Process Going?|
Take our confidential survey. See what your peers think.
|The Billion-Dollar Secret CPA Market|
What every accountant knows, but few discuss.
|The Future Is Already Here|
Did you get the memo?
|The Web: It’s Evolved From Cool Experiment to Mainstream 'At Work' Medium|
B2B marketers boost online ad spending. Looking for lead generation and brand recognition.
|Tough Times Call for Tough Leaders|
Top CEOs call on CPAs to seize new competitive opportunities with technology.
|Trade Associations Well Positioned in Today’s B2B Media Landscape|
Many are market leaders with integrated channels and passionate readers.
|U.S. Advertising Expenditures Up 10.3 Percent for First 9 Months of 2004|
Internet continues steady rise, up nearly 26 percent.
|We’re in a Recession. Deal With It|
You can feel sorry for yourself or start innovating. Speed and resourcefulness will guide you through. Plus, you have budget.
|Web Puts Consumer in Control of B2B Advertising, Marketing |
Research guru explains.
|WEBCAST NEWS: Cyberfraud, Liability Challenges Highlight Spring Airwaves|
SAP, Aon return as proud sponsors of AICPA Webcasts.
|WEBCAST NEWS: Early Summer Conjures Up Financial Fraud From the Fraudster’s Perspective, Corporate Execs, Financial Controllers|
Target CEOs, CFOs, and other influential key staff at our exclusive live Webcasts.
|WEBCAST NEWS: Employee Benefits, CFO Roundtable on Tap for Spring|
Sponsorship opportunities available for reaching financial execs specializing in human resource and corporate finance compliance and accountability.
|WEBCAST NEWS: Employee Benefits, SEC Updates Heat Up Summer Schedule |
Zero in on your target audience at AICPA’s exclusive live Web events.
|WEBCAST NEWS: Form 5500-Q&As With DOL, SEC Updates Heat Up Summer|
SAP sponsors back-to-back AICPA Webcasts.
|WEBCAST NEWS: Get Two Solid Hours in Front of Top CPA Decision-Makers Without Leaving the Office|
Informative Q&A tells you how.
|WEBCAST NEWS: SEC and CFO Quarterly Roundtables Resume|
Sponsorship opportunities for reaching CPAs who audit, prepare financial statements.
|WEBCAST NEWS: SEC, Not for Profit and Employee Benefits Heat Up Summer Schedule|
Target key decision-makers at AICPA live Webcasts.
|WEBCAST NEWS: Sponsor Opportunities for Next SEC Quarterly Update|
Exclusive access to hundreds of regulatory and compliance decision-makers.
|WEBCAST NEWS: Spring Probes SEC Regs and Depositions, Nonprofit Strategies, Wealth Management |
Target influential CPA brass in AICPA’s exclusive two-hour live Webcasts.
|WEBCAST NEWS: Summer Simmers With SEC Quarterly Series Updates |
Zero in on your target audience at AICPA’s exclusive live Web events.
|WEBCAST NEWS: Thanksgiving Spread Includes Compilation & Risk Review Alert and Implementing Risk Assessment Standards |
|What Accountants Know: It’s a People Business|
The best CPA channel marketers know it, too
|What B2B Marketers Can Learn From the Olympics|
Old and new media working together. Plus, our latest reader survey results.
|What Baseball and Web Marketing Have in Common|
Is it the game, or the ability to measure it, that attracts so much interest?
|What CPAs Don't Want You to Know|
Three things they won''''''''''''''''t tell clients ormarketers.
|What to Do When the Chips Are Down? Innovate|
Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms.
|What We’ve Learned in 2007|
Customers call the shots. August is the new September. You preach to an ‘ecosystem of influence’ and must hit prospects at the right stage of the ‘buying journey.’
|Why CPAs Love Recessions|
And how you can too.
|Will You Be Ready for the Recovery?|
CPA profession isn’t waiting for economic revival