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Previous Issues of News & Research

‘Spirit of Innovation’ Crucial in Today’s B2B Climate Tough times call for new ideas that energize a company and unlock new customer channels. But don’t throw old practices into the scrap heap.

Accountability, Performance Top Priorities for Marketers in 2007 Brand-centric marketing giving way to measurable performance and business results.

AICPA CONFERENCE NEWS: Autumn Brings Credit Unions and Not-for-Profit to the Fore Aon, NACVA, Bartlett and Pringle & Wolff, LLP highlight sponsor roster.

AICPA CONFERENCE NEWS: November’s Spread Includes Securities, Employee Benefit Plans and Construction CCH, Sage Software, PDI Global, NACVA and others spotlight sponsor roster.

AICPA CONFERENCE NEWS: October’s Cauldron Bubbles With Federal Taxes and Healthcare Grant Thornton, Whetstone Group, ADP, First Research and others highlight sponsor roster.

AICPA CONFERENCE NEWS: Spotlight on Tax Strategies for High-Income Individuals, Employee Benefits and Divorce Bear Stearns, Financial Navigator International, Wachovia, showcase sponsor roster.

AICPA CONFERENCE NEWS: Tax Strategies, Retirement and Tech in Full Bloom Microsft, SAP, Paychex headline elite sponsor roster.

AICPA E-Newsletters Completing Record Quarter New highs for advertising and readership. Auspicious launches for CPAs in retirement planning and corporate finance.

AICPA Economic Outlook Survey 3Q Results In survey of AICPA Business & Industry members, optimism rises. Customer demand, employee health care costs and access to capital/ cost of capital remain top three challenges.

AICPA Executive Roundtable Podcast Series Beyond the click: Web advertising and marketing trends in the accounting and finance channel.

AICPA Media Firing on All Cylinders Advertising and sponsorship numbers strong for Institute’s magazines, conferences and e-newsletters.

AICPA Media Kit and Integrated Marketing Offerings Unveiled for 2005 Leading publications, conferences and events for serious marketers to the CPA profession.

AICPA New Membership and Renewal Rates Exceed Expectations Over 27,000 new members in spite of the economy. What does this mean for the advertiser?

AICPA WEBCAST NEWS: Back to Basics With Strategies for Today’s Liability Challenges Score top marks with your niche audience at AICPA’s exclusive live Web events.

AICPA Webcast News: Fall Brews Up Litigation Challenges, SEC Updates Zero in on potential customers at AICPA’s exclusive live Webcast events.

Are You an Effective Tradeshow Attendee? How to be productive while roaming the aisles.

August 2004 Editorial Focus: Insider E-Newsletters

B2B Marketers Starting Later, But Better Armed in 2007 Lead generation and customer acquisition remain top priorities.

B2B Marketers, Media Partners Must Start Telling Better Stories How videos fit in to today’s “big tent full of ideas.”

B2B Marketing ROI in the Web 2.0 Era Is our nice neat world of quantifiable metrics being blown apart? Let’s white-board it.

Can One Person Make a Difference at a Trade Show? Maximizing the power of “one”.

CONFERENCE NEWS: AICPA Controllers Workshop Returns by Popular Demand Don’t miss this chance to showcase your products to over 250 key decision-makers.

CONFERENCE NEWS: AICPA Shines on Estate Planning, Controllers Workshop and Construction Deltek, Clifton Gunderson, National Financial Partners highlight sponsor roster.

CONFERENCE NEWS: Government Accounting and Fraud & Litigation Services John Morrow, AICPA Vice President of Business, Industry & Government to present the Outstanding CPA in Government Award.

CONFERENCE NEWS: Law Firm Institute, Employee Benefit Plans Light Up Marquis Bear Stearns, Redwood Analytics, Barclays highlight sponsor roster.

CONFERENCE NEWS: NAAATS, Controllers, Advanced Estate Planning & Construction Setting standards, defining roles and planning efficiently at AICPA conferences in July.

CONFERENCE NEWS: Practitioners, Information Technology, Not-for-Profit and Retirement Planning AICPA heats up the summer by bringing together top strategies, high tech solutions and best practices

CONFERENCE NEWS: Ring in the New Year by Reaching Personal Financial Planners and Corporate Controllers Who Make Decisions Sponsorships still available. Contact your account executive today.

CONFERENCE NEWS: Summer Breezes in Tech, Practitioners, Restaurants, NFP and Partner Comp Fidelity Investments, Research in Motion, Paychex, CCH highlight sponsor showcase.

CONFERENCE NEWS: Tax Strategies for High Net Individuals Zero in on CPAs serving the affluent.

CPA Insider Reaches Third Anniversary Milestone AICPA’s official weekly newsletter is the most widely read online publication for CPAs

CPA Insider Sold Out Through Mid November Limited space remains in Tax Insider and Career Insider.

CPAs Prove to Be Recession-Resilient Coming soon: A job change bonanza for accounting vendors.

CPAs Rev Their Engines Are you positioned to be part of a new world of opportunity?

CPAs Reveal Their Inner Geek Tech vendors need to know what closes the sale and creates a lifelong customer.

CPAs Seek New Success in Back-to-Basics Next big gains to come in better profit management, not raw growth

E-mail Newsletters Highly Trusted, Valued by SMBs Rated important information source for majority of small, mid-size businesses.

E-Marketing Tips from the Front Lines Learn why customers bail. Keep IT in the loop. Spice up client case studies. Offer demos.

E-Marketing Tips from the Front Lines Branding gains as Internet advertising goal. Improving the stickiness of your landing pages.

E-MEDIA NEWS: Internet Ad Spending Expected to Hit $12 Billion in 2005 Online advertising spurs offline spending.

E-Media: CPA Insider Marks 5-Year Anniversary Most widely read online weekly for CPAs reaches 175,000 sets of eyes.

E-NEWS: 2006/2007 Media Kit Available New pricing structure, ad units and reader demos.

E-NEWS: AICPA Corporate Taxation Insider to Launch in July Vertex, Lexis-Nexis and JobsintheMoney.com head sponsor roster

E-NEWS: AICPA Newsletters Post 40 Percent Ad Gain Reach more than 200,000 CPAs weekly. Typical reader dedicate over 60 minutes ‘mindshare’ per month.

E-NEWS: CPA Insider Execs to Present at National Publishing Conference Telberg, Greve, Berkowitz to lead Folio panel discussion on profitable e-newsletter strategies.

E-NEWS: CPA Insider™ Newsletter Group to Expand in 2007 New focus on corporate taxation, technology and accounting policy and practice.

E-NEWS: FREE Case Study Available on Maximizing Web Advertising ROI Free copy of ‘Beyond the Click’ case study reserved for AICPA advertisers.

E-NEWS: Future of Digital Media and Online Publishing AICPA execs reveal why teaching advertisers how to package their products leads to maximum ROI.

E-NEWS: Insider Newsletters Post 39% Revenue Gain in 2006 Strong debuts by corporate finance and wealth spin-offs fuel growth.

E-NEWS: Newsletter Group Adds Niche Titles, New Advertiser Services Corporate taxation, accounting technology and vendor news releases to the forefront.

E-NEWS: Single Sponsor E-Newsletters Now Available Content rich quarterly alerts featuring our most popular articles.

E-News: Tech, Financial Services Fuel Online Ad Growth Rebound in financial markets, PC hardware and software bodes well for B2B media.

E-NEWS: Technology Advertising on the Rebound Online advertising and lead generation at the helm.

E-Newsletters Offering More Robust Ad Formats. Career Insider Gains Readers and Sponsor Banners up to 25K -- 70 percent larger than before. Career Insider tops 80,000 circulation milestone. Lands year-long sponsorship from JobsintheMoney.com

Earth to Marketers: 2007 Is Already Here Still working on your ’07 budget? You’re not alone, but that’s no excuse.

Evaluating Internet Marketing: More than 'Clicks and Hits' How CFOs and controllers can use Internet marketing to bring marketing, technology and finance functions together in making critical strategic investment decisions.

FREE Case Study Available on Maximizing Web Advertising ROI ‘Beyond the Click’ a special in-depth report reserved for AICPA advertisers and sponsors.

Getting Reporters’ Attention in the Internet Age Five proven tactics.

Global Ad Spend Forecast Progress Ahead of Expectations The global recovery is now solid. Internet share of total spend continues to rise.

Growth Strategies for a Down Economy B2B media luminaries share their tips.

How Effectively Does Your Web Site Impact Offline Sales? Try these self-evaluation questions on for size

How to Market to CPAs in 'Busy Season' Tip: Prepare CPAs for 'Buying Season'.

How to Play 'Follow the Leader' With CPAs Successfully marketing to CPAs begins with understanding them.

Important Deadlines for Advertisers and Conference Exhibitors 10/8 -- Sponsor logos due for PFP conference brochure

Industry Experts Bullish on E-Newsletters AICPA launching spin-offs covering corporate finance and wealth management.

Information Security Top Tech Issue for 2005 Says AICPA Survey Paperless office, data integration and SPAM prevention also in top five.

Integrated Marketing Deconstructed Expert shares simple strategies for complex challenges.

Integrated Selling and the Changing Role of the Publisher Industry thought leaders champion solution selling and idea generation over simply ‘moving pages’. Digital gets props. ROI trumps golf.

IRS Latest Gold Sponsor of AICPA Live Webcasts Joins backers FRx Software, Hyperion, Thomson. Autumn 2004 schedule features hard-hitting programs for industry CPAs and public practice.

JoA 100th Anniversary Issue: October 2005 Premium advertising positions filling-up. Bonus distribution, extensive media attention forecast.

JOA Special Advertising Section: Small Office/Home Office December 2004 special section closes 11/3.

JofA NEWS: AICPA Member Magazine Integrating With Conferences, E-Newsletters Institute’s branding, direct response and in-person vehicles reach 80 percent of U.S. CPAs.

JofA NEWS: Custom Publishing Touted As Best Practice Event calendars, conferences judged as newest trend by peers.

JofA News: Google, Intuit, Thomson, Best and Accountants World Sponsor March Technology Supplement 12-page special advertising supplement includes interviews with top execs from each sponsor. Next supplements on Careers and Financial Advisory Services closing soon.

JofA NEWS: Journal Zeroes in on Upcoming SOHO Focus Report December issue to focus on small office/home office (SOHO).

JofA NEWS: Kiplingers and JofA Join Forces on Estate Planning Special advertising supplement to run in both pubs late 2006 — 1.2 million combined circulation.

JofA NEWS: New Look; Special Supplements on Accounting Software, SOX Ad supplement focus on solutions for small business and Sarbox compliance.

JofA NEWS: New Year, New Editors, New Relationships AICPA’s flagship publication forges ahead with new partnerships.

JofA NEWS: Payroll Special Focus Report and New 'Best of the Web' Guide Highlight Summer Sponsorship Opportunities.

JofA NEWS: Reach the CPA Decision-Makers You Need And capture the audience dominance you want.

JofA NEWS: Small Office/Home Office Special Advertising Supplement December Issue Closes November 1.

JofA NEWS: Special Ad Supplement Closing Now on Small Office/Home Office (SoHo) Issue Don’t be left out in the cold, call your sales representative today!

JofA NEWS: Special Ad Supplement Focuses on Corporate Ethics Sponsorships filling up fast. Contact your account executive today!

JofA NEWS: Special Ad Supplements Closing Now on Financial Advisory Services (January 2006) and Technology (March 2006) Contact your account executive today.

JofA NEWS: Special Advertising Supplements Expanding Coming Soon: SoHO and Financial Advisory Services.

JofA NEWS: Sponsorships Available for Travel & Expense Management Series Journal and National Business Travel Association present three-part special focus on third largest corporate expense.

JofA News: Three Varied Branding Strategies One simple solution.

Journal of Accountancy Publishes 'The Paperless Age' Top industry executives speak out on tech trends for accountants.

Lead Gen, Customer Acquisition Still Drive B2B Marketing Objectives But the mix is changing for 2008.

Magazine PIB Ad Pages Down 1% in November, But Revenue Up 4.4% Year-to-Date, eight of 12 major ad categories posted PIB revenue and page gains.

Magazines Post Overall PIB Revenue and Page Gains Drug advertising strong. Technology and financial services still lagging.

March 2006 JofA Focus Report: Technology and the 21st Century CPA Ad supplement explores technology success stories for CPAs in small, medium and large organizations.

Market Crisis Creates New Opportunities in Financial Services CPAs gear up for surge in client needs with new offerings.

Marketing Is All About Measurement and ROI Today Just be careful what you measure — and how you measure it.

Media M&A Deals Climb To Nearly $30 Billion 266 information company mergers and acquisitions were completed in the first six months of 2005

Media M&A Deals Returning B2B sector finally bouncing back.

Money’s Tight, Marketing Dollars Will Flow to What’s Working Despite widespread economic woes, two-thirds of you snagged bigger budgets in 2008.

New Design for CPA Marketing Insider™ in 2005

Not Your Grandfather’s Banner Ads Waterfalls, verticals, white papers, latency, research partnerships. New AICPA digital media kit explains more.

Online Advertising Analysis Paralysis In the quest for metrics, are we stifling innovation and forgetting how to tell stories?

Online Advertising: Where Does It Fit Into the Marketing Mix? It depends on where prospects are in the purchase cycle.

Online Info Spurs Offline Spending Online research now generates nearly twice as much offline as it does online. Impact even more dramatic when financial, insurance products factored in.

Pinpointing Customers at the Right Stage of the ‘Buying Journey’ Publishers, marketers and agency professionals deconstruct integrated media campaigns.

Podcast Acceptance Grows 500 percent growth in advertising and sponsorships projected for the medium by 2011.

Recession? What Recession? Many CPAs Are Posting Record Results But they don’t want you to know that.

Report: Half of Marketers Unhappy With ROI Measurement Capabilities While accountability is a high priority, information systems not keeping pace

Savvy B2B Marketers Sell to an ‘Ecosystem of Influence’ Advertising research leader explains.

Size Matters: Local CPAs Defy Recession Small accounting firms are doing just fine, thank you.

Slap Together a Banner. Sit Back and Count the Clicks Think that’s online advertising? Think again.

Survey: How’s Your 2007 Budgeting Process Going? Take our confidential survey. See what your peers think.

The Billion-Dollar Secret CPA Market What every accountant knows, but few discuss.

The Future Is Already Here Did you get the memo?

The Web: It’s Evolved From Cool Experiment to Mainstream 'At Work' Medium B2B marketers boost online ad spending. Looking for lead generation and brand recognition.

Tough Times Call for Tough Leaders Top CEOs call on CPAs to seize new competitive opportunities with technology.

Trade Associations Well Positioned in Today’s B2B Media Landscape Many are market leaders with integrated channels and passionate readers.

U.S. Advertising Expenditures Up 10.3 Percent for First 9 Months of 2004 Internet continues steady rise, up nearly 26 percent.

We’re in a Recession. Deal With It You can feel sorry for yourself or start innovating. Speed and resourcefulness will guide you through. Plus, you have budget.

Web Puts Consumer in Control of B2B Advertising, Marketing Research guru explains.

WEBCAST NEWS: Cyberfraud, Liability Challenges Highlight Spring Airwaves SAP, Aon return as proud sponsors of AICPA Webcasts.

WEBCAST NEWS: Early Summer Conjures Up Financial Fraud From the Fraudster’s Perspective, Corporate Execs, Financial Controllers Target CEOs, CFOs, and other influential key staff at our exclusive live Webcasts.

WEBCAST NEWS: Employee Benefits, CFO Roundtable on Tap for Spring Sponsorship opportunities available for reaching financial execs specializing in human resource and corporate finance compliance and accountability.

WEBCAST NEWS: Employee Benefits, SEC Updates Heat Up Summer Schedule Zero in on your target audience at AICPA’s exclusive live Web events.

WEBCAST NEWS: Form 5500-Q&As With DOL, SEC Updates Heat Up Summer SAP sponsors back-to-back AICPA Webcasts.

WEBCAST NEWS: Get Two Solid Hours in Front of Top CPA Decision-Makers Without Leaving the Office Informative Q&A tells you how.

WEBCAST NEWS: SEC and CFO Quarterly Roundtables Resume Sponsorship opportunities for reaching CPAs who audit, prepare financial statements.

WEBCAST NEWS: SEC, Not for Profit and Employee Benefits Heat Up Summer Schedule Target key decision-makers at AICPA live Webcasts.

WEBCAST NEWS: Sponsor Opportunities for Next SEC Quarterly Update Exclusive access to hundreds of regulatory and compliance decision-makers.

WEBCAST NEWS: Spring Probes SEC Regs and Depositions, Nonprofit Strategies, Wealth Management Target influential CPA brass in AICPA’s exclusive two-hour live Webcasts.

WEBCAST NEWS: Summer Simmers With SEC Quarterly Series Updates Zero in on your target audience at AICPA’s exclusive live Web events.

WEBCAST NEWS: Thanksgiving Spread Includes Compilation & Risk Review Alert and Implementing Risk Assessment Standards

What Accountants Know: It’s a People Business The best CPA channel marketers know it, too

What B2B Marketers Can Learn From the Olympics Old and new media working together. Plus, our latest reader survey results.

What Baseball and Web Marketing Have in Common Is it the game, or the ability to measure it, that attracts so much interest?

What CPAs Don't Want You to Know Three things they won''''''''''''''''t tell clients ormarketers.

What to Do When the Chips Are Down? Innovate Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms.

What We’ve Learned in 2007 Customers call the shots. August is the new September. You preach to an ‘ecosystem of influence’ and must hit prospects at the right stage of the ‘buying journey.’

Why CPAs Love Recessions And how you can too.

Will You Be Ready for the Recovery? CPA profession isn’t waiting for economic revival