2010 MEDIA PLANNING GUIDES NOW AVAILABLE!
AICPA Advertising Sales helps marketers plan for the coming year, no rate increases in 2010! |
|
AICPA Corporate Finance Insider Wins 2009 Apex Award for Excellence
Don’t be left out in the cold. Be part of this winning team and reach 90,000 top corporate finance decision-makers today. |
|
AICPA E-Newsletters Completing Record Quarter
New highs for advertising and readership. Auspicious launches for CPAs in retirement planning and corporate finance. |
|
AICPA Executive Roundtable Podcast Series
Beyond the click: Web advertising and marketing trends in the accounting and finance channel. |
|
August 2004 Editorial Focus: Insider E-Newsletters
|
|
Best of the Web: Insider™ Top Articles
|
|
Bettering Your Banner Ads
Best online ads draw on print techniques. |
|
Broadband and the Acceleration of Internet Advertising
Accountability of this medium is ‘second to none.’ |
|
Case Study: Beyond the Click
Impact of online advertising on brand favorability, purchase intent and product attributes for CPAs. |
|
CPA Insider Circulation Tops 160,000
World’s most widely read online publication for CPAs eclipses readership of all other accounting e-publications combined. |
|
CPA Insider Hits Record Month, Quarter for Online Advertising
Microsoft, ADP and Intuit join ranks of AICPA digital advertising clients. |
|
CPA Insider Passes 170,000 Circulation Milestone
New design and navigation blends e-newsletter best practices with sophisticated Web site experience. |
|
CPA Insider Reaches Third Anniversary Milestone
AICPA’s official weekly newsletter is the most widely read online publication for CPAs |
|
CPA Insider Sold Out Through Mid November
Limited space remains in Tax Insider and Career Insider. |
|
CPA Insider™ E-Newsletter to Unveil New Design in May
Expanded advertising positions available in front page upper right |
|
Dare to Share
E-newsletters and Journal of Accountancy add sharing widgets. |
|
Debra Feldman and Lori West Join Insider Group as Columnists
Experts on professional career development and accounting & auditing issues |
|
Drawing More Prospects Into Your Web Site’s Buy Funnel
Diffuse their fears, make them look good and optimize your content pages. |
|
E-mail Marketing Leaps in Economic Downturn
New report finds e-mails continue to deliver healthy returns. |
|
E-mail Newsletters Highly Trusted, Valued by SMBs
Rated important information source for majority of small, mid-size businesses. |
|
E-Marketing Tips from the Front Lines
E-Newsletters still getting through. Monitoring your rivals’ Web marketing campaigns. Why clickers still call. |
|
E-Marketing Tips From the Front Lines
Use restraint on your Web site and focus on time spent versus page views. Microsites bolster trade shows. Product development via e-newsletters. |
|
E-Marketing Tips From the Front Lines
Survey: Online to be No. 2 marketing tool by 2008. |
|
E-Marketing Tips From the Front Lines
Getting the most of your Web site measuring tools. |
|
E-Marketing Tips From the Front Lines
E-Mail myths debunked by the experts. |
|
E-Marketing Tips From the Front Lines
Six e-mail design tips. Engage your recipients. Smart ‘About Us’ techniques. |
|
E-Marketing Tips From the Front Lines
The subject line is everything. Your rep gives you the edge. Don’t get overly familiar. |
|
E-Marketing Tips From the Front Lines
Avoiding site errors that drive prospects away. E-newsletters match print as top source of SMB purchase information. Why you need to think like a search engine. |
|
E-Marketing Tips From the Front Lines
Simple surveys lift response. Take the ‘we’ out of your copy. Forget left-to-right on the Web. |
|
E-Marketing Tips From the Front Lines
Improving lead followup, conversions and sales team perception. |
|
E-Marketing Tips From the Front Lines
Web site calculators solve prospects headaches. Include your toll free number in digital marketing campaigns. |
|
E-Marketing Tips From the Front Lines
Tracking your site’s hot spots. How FAQs can improve conversions. Don’t let “opt out” mean good-bye. |
|
E-Marketing Tips From the Front Lines
Spell it out for the C-Suite. Improve your FAQs. The real story on open rates. |
|
E-Marketing Tips From the Front Lines
Include toll free number in your Web ads. Heavy clickers may distort your Web results. Fix your slow loading pages. |
|
E-Marketing Tips From the Front Lines
Web copyrighting secrets. Getting e-mail and direct mail to work together. Case studies versus testimonials. |
|
E-Marketing Tips From the Front Lines
Don’t let bad landing pages strand viable prospects and turn them away for good. |
|
E-Marketing Tips From the Front Lines
Test before rolling out. Include headshots and toll-free numbers. Hit B2B prospects at lunch. |
|
E-Marketing Tips From the Front Lines
Podcast listeners more likely to buy. The truth about online registration forms. Why post negative customer feedback on your site? |
|
E-Marketing Tips From the Front Lines
Add your Web address to print ads. Get to the point on your site … and do it fast. |
|
E-Marketing Tips from the Front Lines
Understanding why customers bail on you. Critical mistakes B2B sites still make today. |
|
E-Marketing Tips from the Front Lines
Branding gains as Internet advertising goal. Improving the stickiness of your landing pages. |
|
E-Marketing Tips From the Front Lines
Using your site to up-sell customers, recruit new talent. Try the five-second test. |
|
E-Marketing Tips From the Front Lines
Toughest part of B2B marketers’ job: matching Web site to complex sales cycle, driving traffic, updating content. |
|
E-Marketing Tips From the Front Lines
Online leads to offline sales. Draw prospects deeper into your site. Creating better news releases. |
|
E-Marketing Tips from the Front Lines
Learn why customers bail. Keep IT in the loop. Spice up client case studies. Offer demos. |
|
E-Marketing Tips From the Front Lines
Cultivating repeat visitors on your site. What separates great B2B sites from the rest? Content key to building lists. |
|
E-Marketing Tips From the Front Lines
Beyond clicks and visits: how to measure your site’s success (or lack thereof). |
|
E-Marketing Tips From the Front Lines
Beyond clicks and visits: how to measure your site’s success (or lack thereof). |
|
E-MEDIA NEWS: Internet Ad Spending Expected to Hit $12 Billion in 2005
Online advertising spurs offline spending. |
|
E-MEDIA NEWS: IRS and Paisley Consulting Tap Latest E-Newsletter Advertising Unit
’Super waterfall’ offers multi-banner flexibility in desirable top right position of front page. |
|
E-MEDIA NEWS: McCann Revises 2005 Ad Spending Forecast
Sarbox concerns temper overall ad spending estimates, but Internet remains on double-digit growth pace. |
|
E-MEDIA NEWS: Online Ad Sales Reach Record High in Q1
More than two years of strong quarterly growth according to PwC and Internet Advertising Bureau. |
|
E-MEDIA NEWS: Online Advertising Surge Continues
Double digit gains recorded. More Fortune 1000 marketers committing over 10 percent of budgets to the Net. |
|
E-Media: CPA Insider Marks 5-Year Anniversary
Most widely read online weekly for CPAs reaches 175,000 sets of eyes. |
|
E-NEWS: 'Beyond the Click' Research Report Widely Cited
AICPA researchers find marketers may be missing more than 50 percent of online ad response. |
|
E-NEWS: ‘Eyeball Time’ Data Now Available for E-Newsletter Sponsors
All AICPA e-newsletters can provide browsing time on sponsored editorials. |
|
E-NEWS: 2006/2007 Media Kit Available
New pricing structure, ad units and reader demos. |
|
E-NEWS: 2008 Media Kit now available
|
|
E-NEWS: AICPA ‘Beyond the Click’ Research Cited by Analysts, Media Sites and Trade Press
CPA Insider publisher on panel for national publishing industry summit. |
|
E-NEWS: AICPA Corporate Taxation Insider to Launch in July
Vertex, Lexis-Nexis and JobsintheMoney.com head sponsor roster |
|
E-News: AICPA Insiders Beat Industry Benchmarks for E-Newsletters
*or* why e-newsletters should continue to be an important part of your media mix! |
|
E-NEWS: AICPA Insiders™ Are An Important Member Experience
E-newsletters among top 3 interactions of members with AICPA’s marketing arm. |
|
E-News: AICPA Insiders™ Win 2010 Marketing Sherpa Award
Video-in-newsletter test wins Marketing Sherpa’s 2010 Best E-Newsletter for a Marketing Purpose Award! |
|
E-NEWS: AICPA Newsletters Post 40 Percent Ad Gain
Reach more than 200,000 CPAs weekly. Typical reader dedicate over 60 minutes ‘mindshare’ per month. |
|
E-NEWS: Are Online Tools More Effective Than Old Media?
McKinsey survey tells more. |
|
E-NEWS: CPA Insider Execs to Present at National Publishing Conference
Telberg, Greve, Berkowitz to lead Folio panel discussion on profitable e-newsletter strategies. |
|
E-NEWS: CPA Insider™ Introduces Sponsored Videos
Timely video “snacks” with popular columnist Rick Telberg now available for sponsorship. |
|
E-NEWS: CPA Insider™ Introduces Sponsored Videos
|
|
E-NEWS: CPA Insider™ Newsletter Group to Expand in 2007
New focus on corporate taxation, technology and accounting policy and practice. |
|
E-NEWS: CPA Insider™ Newsletters Delivering Bonus Audience
AICPA’s sponsored e-newsletters exceeding rate base. No additional charge to advertisers. |
|
E-NEWS: Design Test Increases Click Rate by 213%
How you can zero in on this target audience. |
|
E-NEWS: FREE Case Study Available on Maximizing Web Advertising ROI
Free copy of ‘Beyond the Click’ case study reserved for AICPA advertisers. |
|
E-NEWS: Future of Digital Media and Online Publishing
AICPA execs reveal why teaching advertisers how to package their products leads to maximum ROI. |
|
E-NEWS: Insider E-Newsletters Well Above Rate Base
Six percent average bonus distribution. ‘Read time’ data now available on sponsored editorials. |
|
E-NEWS: Insider Newsletters Post 39% Revenue Gain in 2006
Strong debuts by corporate finance and wealth spin-offs fuel growth. |
|
E-NEWS: New AICPA E-newsletters Offer Strong ROI Opportunities
They join successful Insider family of advertising vehicles |
|
E-NEWS: Newsletter Group Adds Niche Titles, New Advertiser Services
Corporate taxation, accounting technology and vendor news releases to the forefront. |
|
E-NEWS: Newsletter Sponsorship Opportunity
Payroll & HR Solutions three-part series starts in September. |
|
E-News: Not Just Members
Zero in on more than 500K top decision-makers who are business professionals from a wide range of backgrounds. |
|
E-News: Over 200,000 Readers With Quality Clicks
The CPA Insider™ has 208,000 active readers now. What does this mean for advertisers? |
|
E-NEWS: Single Sponsor E-Newsletters Now Available
Content rich quarterly alerts featuring our most popular articles. |
|
E-News: Target Technology Decision Makers With TechByte
New AICPA Insider™ concept presents advertisers an opportunity to be visible with technology thought leaders. |
|
E-NEWS: Targeting Top Execs Online
Researchers say it’s the most effective way to reach decision makers during the work day. E-newsletters rank high. |
|
E-News: Tech, Financial Services Fuel Online Ad Growth
Rebound in financial markets, PC hardware and software bodes well for B2B media. |
|
E-NEWS: Technology Advertising on the Rebound
Online advertising and lead generation at the helm. |
|
E-News: Think Text
Optimization tips for e-newsletters. |
|
E-NEWS: Tipping Point on the Horizon as Internet Ad Spending Sees Double-Digit Growth
Branding and display ads gathering momentum. |
|
E-Newsletter Advertising Up 61-Percent in October
Sprint, ADP, Intuit Master Builder, Hyland Software, Hostway/Registry Pro and Business Software Alliance join as AICPA digital advertising clients. |
|
E-Newsletter Circulation, Delivery Efficiency at Record Levels.
CPA Insider tops 175,000. Career Insider nears 100,000. |
|
E-Newsletter Group to Launch Titles Serving CPAs in Industry and Financial Advisory Services
Corporate Finance Insider and Wealth Management Insider to debut in December |
|
E-Newsletter Reader Profiles Now Available
|
|
E-Newsletters Expand Topics, Add Columnists
Spin-offs to cover business & industry, financial planning and more. Experts Rich Lanza and Lloyd Feinstein join as contributors. |
|
E-Newsletters Hit Accelerator to Open 2005
Microsoft sponsorship, new circulation highs and latest reader study results. |
|
Evaluating Internet Marketing: More than 'Clicks and Hits'
How CFOs and controllers can use Internet marketing to bring marketing, technology and finance functions together in making critical strategic investment decisions. |
|
Forecasters Expect Stronger Second Half Ad Spending in 2008
Internet and niche media growth to continue. Olympics and elections to temper slide in traditional media. |
|
Generating Leads Through Online Video
Are you up to speed? |
|
Getting Real: Drivers of Effectiveness in Online Advertising
When consumers are introduced to a brand, there are a series of sequential and cognitive steps that must occur to convert prospects into customers. Not all products and services follow the same timeframe. Here’s why. |
|
Getting Reporters’ Attention in the Internet Age
Five proven tactics. |
|
Industry Experts Bullish on E-Newsletters
AICPA launching spin-offs covering corporate finance and wealth management. |
|
Integrated Marketing, Part 2
What’s in it for me? |
|
Internet Ads Clicking With National Advertisers
More companies shifting or expanding ad budgets to accommodate digital |
|
Internet Chosen for Information, Television for Entertainment
Study compares various media preferences among age groups |
|
Internet Tops Radio As Fourth Biggest Ad Medium
Content leapfrogs communication as primary Web use. |
|
Is Your Web Site Attracting or Repelling Prospects?
Avoiding costly mistakes that drive prospects away |
|
Kiplingers, Robert Half to Sponsor Special Sections in AICPA E-Newsletters
Thomson RIA, Paisley Consulting and JobsintheMoney join advertiser roster for new Corporate Finance Insider. |
|
Larry Hookey Joins AICPA Direct Sales Team from Business Finance Magazine
To manage integrated advertising, sponsorship programs for AICPA magazines, e-newsletters, conferences and Webcasts. |
|
Lockhart Industries and Surgent & Associates to Sponsor Recurring Editorial Sections in AICPA E-Newsletters
Focus on professional image and late-breaking tax prep news for CPAs. |
|
M&A Deal Pace Accelerates in Media and Information Industry
Over $50 billion in transactions booked in 2005 so far. |
|
Magazine Ad Pages Dipped Slightly in 2007
Financial services on the rebound. Tech still lagging the field. |
|
Magazine PIB Ad Pages Down 1% in November, But Revenue Up 4.4%
Year-to-Date, eight of 12 major ad categories posted PIB revenue and page gains. |
|
Marketers: What's Your Take on 2008? TAKE THE SURVEY
|
|
Mobile Explodes Even in Recession
New data finds more people downloading mobile apps and combing them in searches. |
|
New Study Highlights Impact of Online Media on Financial Services Sector
Internet Ads have profoundly affected the way consumers choose and interact with financial services |
|
Not Your Grandfather’s Banner Ads
Waterfalls, verticals, white papers, latency, research partnerships. New AICPA digital media kit explains more. |
|
Online Advertising Projected as Fastest-Growing Media in 2004
15.8% increase in Internet advertising projected; 9.3% for all U.S. Advertising. |
|
Online Advertising Surge Continues
Growth noteworthy in an otherwise lackluster media environment. |
|
Online Info Spurs Offline Spending
Online research now generates nearly twice as much offline as it does online. Impact even more dramatic when financial, insurance products factored in. |
|
Online Media Pervasive for Today’s Multi-Tasking Media Consumers
Consumers listening, but maybe not hearing |
|
Online Videos Come Out at the Top for 2008
Growth expected to climb through 2012. |
|
Podcast Acceptance Grows
500 percent growth in advertising and sponsorships projected for the medium by 2011. |
|
Podcast Audience to Double by 2009
Forecasters: As audience grows, advertisers' spend in podcasts increase. |
|
Power of Face-to-Face Events
Why industry-specific events still score high. |
|
Print Dead?
Not yet. How B2B marketers are striking gold. |
|
Print Media Roundup: Multiple B-to-B Media Platforms Gain
Trade magazine revenues essentially flat, but category leaders remain core buys. Time, Inc. folds Business 2.0. |
|
Record Setting Quarter for Internet Advertising
IAB / Pwc report nearly $2.4B in Internet ad revenue in Q2/2004 - up 42.7% from Q2/2003 |
|
Report from New York CPA Business & Technology Show
ERP, document management, outsourcing and paperless office dominate |
|
Robust Growth Continues for Web and All U.S. Advertising Market
Ad spending rose 9.1-percent for first half 2004. Internet showed most vigorous year-over-year growth |
|
SAP Teams with AICPA E-Newsletters
Sponsors new ‘CPA Technology Corner’ section in CPA Insider |
|
Savvy B2B Marketers Sell to an ‘Ecosystem of Influence’
Advertising research leader explains. |
|
September 2004 Editorial Focus: Insider E-Newsletters
|
|
Small and Medium-Sized Business Barometer Reveals Majority of Businesses Are Generating Sales Online
Key findings reveal businesses rely heavily on their Websites and Internet marketing efforts for positive sales leads. |
|
Small Business Survey Shows Online Critical for Success
Two out of three place high importance on enabling online interactivity |
|
Study: Small Businesses See Clear Benefit to Web Presence
Respondents say their Web sites generate qualified leads and make their businesses healthier, especially during downturns. |
|
The Six Forces Marketers Face
Why marketing needs business process and enterprise systems |
|
Trade Associations Well Positioned in Today’s B2B Media Landscape
Many are market leaders with integrated channels and passionate readers. |
|
U.S. Ad Spending Growth to Continue in 2005
Online advertising remains fastest growing sector. Magazine ad pages continue rebound. Traditional marketers to increase online as spend |
|
Video Still Going Strong During Recession
The “eyes” have it. Google, YouTube draws more than 100 million. |
|
Web Key to Influencing Purchase Decisions Says Intel
New survey says online takes over when buyers start researching purchase decisions. |
|
Web Tips: Getting Prospects to Take Action on Your Site
Avoid common traps that sink B2B sites. |
|
What Baseball and Web Marketing Have in Common
Is it the game, or the ability to measure it, that attracts so much interest? |
|
What's Your Take on 2008? TAKE THE SURVEY
|
|
What’s Driving Online Advertising Growth?
Seven factors driving interactive advertising today. Financial services hottest sector. |
|
Who’s Viewing My Videos?
Data on video consumption from AICPA properties and questions you should ask yourself when considering this powerful medium. |
|
