Research Center >> February 2008

Hank Berkowitz Publisher February 2008 What to Do When the Chips Are Down? Innovate Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms.
MORE HEADLINES	ADVERTISER RESOURCES
JOA NEWS: Karin DeMarco Promoted Journal has new associate publisher. CONFERENCE NEWS: The Hidden Secret to a Fistful of Leads Why more and more B2B decision-makers are flocking to association conferences. E-NEWS: ‘Eyeball Time’ Data Now Available for E-Newsletter Sponsors All AICPA e-newsletters can provide browsing time on sponsored editorials. WEBCAST NEWS: Webinars, Infocasts Get Their Second Wind Webcasts score high in 2008 with top B2B decision-makers, new survey reveals. >>> See Our CPA Market Research Corner Below	FREE Media Kit CPA Insider recent issues Corp. Finance recent issues Corp Taxation Insider recent issues Wealth Management recent issues Tax Insider recent issues Career Insider recent issues Testimonials Find rep in your area Need Surveys, Market Research?
MARKET RESEARCH CORNER	MORE WAYS TO REACH CPAs
Forecasters Expect Stronger Second Half Ad Spending in 2008 Internet and niche media growth to continue. Olympics and elections to temper slide in traditional media. Magazine Ad Pages Dipped Slightly in 2007 Financial services on the rebound. Tech still lagging the field. Podcast Audience to Double by 2009 Forecasters: As audience grows, advertisers' spend in podcasts increase. E-Marketing Tips From the Front Lines Don’t let bad landing pages strand viable prospects and turn them away for good. B2B Pundits Paint Rosy Picture for Tradeshows in 2008 Latest surveys point to growth in small events and executive seminars.	Journal of Accountancy The Tax Adviser AICPA Conferences AICPA Live Webcasts AICPA Custom Media AICPA Direct List Sales