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Research Center >> February 2008

Hank Berkowitz Publisher
February 2008

What to Do When the Chips Are Down? Innovate
Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms.

 

MORE HEADLINES
ADVERTISER RESOURCES

JOA NEWS: Karin DeMarco Promoted
Journal has new associate publisher.

CONFERENCE NEWS: The Hidden Secret to a Fistful of Leads
Why more and more B2B decision-makers are flocking to association conferences.

E-NEWS: ‘Eyeball Time’ Data Now Available for E-Newsletter Sponsors
All AICPA e-newsletters can provide browsing time on sponsored editorials.

WEBCAST NEWS: Webinars, Infocasts Get Their Second Wind
Webcasts score high in 2008 with top B2B decision-makers, new survey reveals.

>>> See Our CPA Market Research Corner Below
 

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MARKET RESEARCH CORNER
MORE WAYS TO REACH CPAs

Forecasters Expect Stronger Second Half Ad Spending in 2008
Internet and niche media growth to continue. Olympics and elections to temper slide in traditional media.

Magazine Ad Pages Dipped Slightly in 2007
Financial services on the rebound. Tech still lagging the field.

Podcast Audience to Double by 2009
Forecasters: As audience grows, advertisers' spend in podcasts increase.

E-Marketing Tips From the Front Lines
Don’t let bad landing pages strand viable prospects and turn them away for good.

B2B Pundits Paint Rosy Picture for Tradeshows in 2008
Latest surveys point to growth in small events and executive seminars.