Research Center >> February 2007

Hank Berkowitz Publisher February 2007 Online Advertising Analysis Paralysis In the quest for metrics, are we stifling innovation and forgetting how to tell stories?
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Survey: How’s Your 2007 Budgeting Process Going? Take our confidential survey. See what your peers think. JofA NEWS: New Year, New Editors, New Relationships AICPA’s flagship publication forges ahead with new partnerships. CONFERENCE NEWS: Tax Strategies for High Net Individuals Zero in on CPAs serving the affluent. E-NEWS: CPA Insider™ Newsletter Group to Expand in 2007 New focus on corporate taxation, technology and accounting policy and practice. WEBCAST NEWS: SEC and CFO Quarterly Roundtables Resume Sponsorship opportunities for reaching CPAs who audit, prepare financial statements. >>> See Our CPA Market Research Corner Below	FREE Media Kit CPA Insider recent issues Corp. Finance recent issues Wealth Management recent issues Tax Insider recent issues Career Insider recent issues Testimonials Find rep in your area Need Surveys, Market Research?
MARKET RESEARCH CORNER	MORE WAYS TO REACH CPAs
Magazine ad revenue up; ad pages flat in January 2007 Auto finally starting to rebound. Technology and finance categories still stuck in first gear. E-Marketing Tips From the Front Lines Six e-mail design tips. Engage your recipients. Smart ‘About Us’ techniques.	Journal of Accountancy The Tax Adviser AICPA Conferences AICPA Live Webcasts AICPA Custom Media AICPA Direct List Sales