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Research Center >> E-Newsletters E-News:
AICPA Insiders™ Win 2010 Marketing Sherpa Award The AICPA Insiders E-Newsletters have won Marketing Sherpa’s 2010 Best E-Newsletter for a Marketing Purpose Award. This announcement was made at the 2010 Email Marketing Summit. The judges looked for compelling content and easy-to-skim design –how the newsletter helps build the brand, educate the market, create sales as well as how the content meets the target audience’s needs and how they respond. There were extra points for content that’s not just text-words and images – such as incorporation of new media, interactivity, video, audio and Web 2.0. It was the July 2009 issue of the Career Insider that won this honor thanks to the strong results achieved by video placement in the e-newsletter template. The same Career Insider issue is also a finalist in the min Best Newsletter category – the results of which will be announced in April 2010. The six AICPA Insiders deliver fast-paced original articles with news insights, industry research, product recommendations and more to a loyal subscriber base. We offer advertisers the opportunity to inform CPAs and other financial professionals through thought-leadership articles, banners and more. We believe that our award winning combination of editorial and marketing content can benefit your company. Be a sponsor in these cutting edge publications by contacting your National Account Manager. For more questions about the Insiders, the award or other digital research, please contact Sr. Business Development Manager Shreyas Telang at stelang@aicpa.org or 919-402-4455. |
