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E-NEWS: AICPA Insiders™ Are An Important Member Experience
E-newsletters among top 3 interactions of members with AICPA’s marketing arm.
from AICPA Custom Media Solutions.

The AICPA Insiders™ prove to be an important part of the member experience according to a recent survey conducted by the AICPA to measure overall customer satisfaction and other membership experience factors.

The AICPA Insiders™ are hosted on cpa2biz.com. CPA2Biz is a subsidiary of the AICPA and is the exclusive marketing arm for AICPA products and services—including publications, webcasts, conferences, continuing professional education and member benefits programs, to CPAs and financial professionals nationwide. www.cpa2biz.com is the leading e-commerce site for the accounting profession and is ranked by Internet Retailer as one of the top five hundred e-commerce sites in the US.

When AICPA members were asked about their experience on cpa2biz.com, “Reading an electronic newsletter” was the #3 interaction they mentioned after “Purchasing publications or a CPE course” and “Using CPExpress”. In fact the number of interactions with “Using CPExpress” was almost on par with those of “Reading an electronic newsletter.” Further details of this survey will be published in upcoming issues of the AICPA Marketing Insider.

The thought-leadership articles, hard-hitting commentary and resources provided in the six AICPA Insiders™ are the draw for members to subscribe and refer to them on a regular basis. Put your message in front of this loyal audience with a targeted sponsorship package. Contact your national account manager or visit advertising.aicpa.org today for more information.