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E-News: AICPA Insiders Beat Industry Benchmarks for E-Newsletters
Or why e-newsletters should continue to be an important part of your media mix!
by AICPA Custom Media Solutions

Epsilon, the world's largest permission-based e-mail marketer, released The Epsilon Q2 2009 Email Trends and Benchmarks study last week. This report was compiled from 6.5 billion e-mails sent by Epsilon in Q2 (April – June) 2009, across multiple industries and approximately 200 clients. Over the period of April - June 2009, open rates rose for the 4th quarter in a row and click rates remained steady. In an environment in which individuals are targeted with more and more media information ranging from tweets to television, this study proves that e-mail remains a relevant and important tool for marketing.

According to Epsilon, the top performers were those taking advantage of lifecycle triggers to send timely, relevant e-mails. These marketers are capturing preferences, both explicit through preference centers and opt-in pages and implicit such as Web activity, response and engagement activity. With this data, they are able to deliver targeted, relevant content to each individual consumer.

The six AICPA Insider™ E-Newsletters continue to beat these industry benchmarks. The AICPA Insiders team is committed to delivering the highest levels of editorial content and user experience to the 200,000 plus CPAs who subscribe to our e-newsletters. As demonstrated by the latest benchmark results below, the Insider™ E-Newsletters are a trusted source for outstanding news analysis, thought-leadership and product resources for CPAs. Highly rated articles by industry experts on the most current topics and a growing subscription base have been responsible for this success.

With continued editorial developments and additional marketing strategies such as subject-line testing, reader feedback tools and design tweaks, we expect the Insiders to consistently exceed industry benchmarks the future.

To learn more about how the AICPA Insiders™ E-Newsletter team is improving their e-mail marketing performance and how you could benefit from our experience and advice, please contact Shreyas Telang at stelang@aicpa.org or 919-402-4455. We are always happy to help our advertisers to improve their campaign results. For sponsorship opportunities within the dynamic AICPA Insider™ E-Newsletters, contact your national account manager or visit advertising.aicpa.org today.