Center >> The Tax Adviser
TTA News: TTA Readership Insight
Offers advertisers access to a unique and attractive audience!
by AICPA Custom Media Solutions
a tradition dating back to 1970, The Tax Adviser (TTA) is
the nationís leading monthly magazine dedicated to news, analysis
and guidance on federal and state taxes for CPAs.
With over 22,000
loyal readers, TTA offers advertisers access to a unique
and attractive audience.
A recent survey
of TTA readers (conducted by Readex Research) revealed
TTA subscribers are:
Senior-Level Decision Makers: Most TTA subscribers
are in public practice (79%), as partners/principals (40%) *or*
sole practitioners (27%). Fifteen percent are in Business and
Affluent: On average, TTA subscribers have a
household net worth of $1.33 million.
Educated: Nearly all (97%) TTA subscribers are
graduates of a four-year college. Nearly half (46%) have a masters
*or* doctoral degree. One-third (35%) have a professional degree
(M.D., J.D., LL.B., etc.).
Their Prime: The typical TTA subscriber is a
52-year-old male. About one-quarter (24%) are female.
2008 TTA Reader Profile Study showed TTA subscribers
time reading TTA. The typical TTA subscriber
has read *or* looked through all 4 of the last 4 issues of The
Tax Adviser and spends 53 minutes reading *or* looking through
a typical issue. Forty-four percent of TTA subscribers
read *or* look through one-half *or* more of a typical issue of The
Prefer TTA in print and save their issues. TTA
subscribers value the content in The Tax Adviser, as
more than two in three (69%) save their issues for reference.
over any other business publication. By a margin of more
than 10 to one over the next closest competitor, The Tax Adviser
was selected as the one industry publication recipients
find most helpful to them in their jobs.
You Should Advertise in TTA
to TTA subscribers being great prospect for an array of
B2B products and services, TTA subscribers have access
to potential buyers of financial products!
- On average,
TTA subscribers estimated their organizations have 945
clients at all locations. Two in three (68%) recipients have recommended
at least one financial product to clients, employees, *or* others
in the last 12 months.
- Over one-half
(54%) of TTA subscribers indicated their organizations
have performed estate planning, and 46 percent performed financial
planning for customers in the last 12 months.
- On average,
TTA subscribers estimated their organizationís
2007 gross billings/revenues at all locations combined were $162
subscribers also work for organizations that are in the market for
percent of TTA subscribers indicated their organizations plan
to purchase/upgrade at least one type of computer software in
the next 12 months, including forty-four percent who indicated
1040 tax preparation, and 37 percent business tax preparation.
goal is to generate leads, build long-term brand awareness *or* simply
increase sales revenue, having access to TTAís unique
audience can help you achieve your marketing objectives and deliver
the powerful ROI results you desire in 2009 and beyond.
your TTA Account Manager *or* 1-800-873-1677 for more details.
* The Tax Adviser 2008 Reader Profile Study was conducted by Readex Research.