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NEWS: Payroll Special Focus Report and New 'Best of the Web' Guide
Highlight Summer Sponsorship Opportunities
Labor Day is
around the corner bringing a new fiscal year and new sales targets
for some. “For those on a calendar fiscal, planning for January
2007 should be on top of your agenda,” notes AICPA National
Sales Director, Tom Greve.
“As you begin to plan, keep in mind the proven strategy we
have been able to implement with our most successful clients. Marketing
to a three-point plan: branding, direct to consumer and face-to-face
is the key in reaching our 400,000 readers and 350,000 members.”
your message in the Journal of Accountancy enables recognition
of the brand supporting your sales team as they make the necessary
calls to your prospects.
of the Web
business marketers are allocating more and more of their marketing
budgets each year to digital media — roughly 15 percent according
to most estimates. Why? Because it provides real-time measurable
results and an opportunity to educate our readers on the value benefits
of your products and services.
the July issue of Journal of Accountancy we will start
featuring a new two-page spread highlighting the top 10 articles
from our e-newsletters,” said Greve. “We’re pleased
to announce that Microsoft will be sponsoring the first of these
new digital tables of contents.”
to the high visibility branding opportunity in Journal of Accountancy,
sponsors will garner thousands of bonus impressions on AICPA Web
sites that host the most popular digital articles of the month.
Payroll Special Focus Report Closes July 20
is National Payroll Week and September also means the annual Payroll
Special Focus Report will run in the Journal of Accountancy.
As always the issue will include a multi-page executive roundtable
Q&A featuring our top sponsors interwoven with sponsors’
advertisements. “Senior executives from participating firms
are invited to comment on the trends, policies and issues that keep
them awake at night!” quipped Greve.
they are offering payroll as a client service or running that process
in-house for their firms, CPAs are setting their sights higher and
higher each year for their payroll software and services vendors,”
said Rick Telberg, who will be writing a feature story for the supplement.
drill into tax and regulatory compliance, security, flexible reporting
and integration of payroll with human resources programs and with
other payroll-related business operations,” said Telberg of
the third annual supplement.
get left out of reaching nearly 400,000 niche audience members and
sharing your product news with them.
Your sales executive can provide more information, an editorial
overview and value-added benefits for all advertising clients.
Greve or your Journal of Accountancy account executive
for more information.