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AICPA Insiders™ Are An Important Member Experience
among top 3 interactions of members with AICPA’s marketing
from AICPA Custom Media Solutions.
Insiders™ prove to be an important part of the member
experience according to a recent survey conducted by the AICPA to
measure overall customer satisfaction and other membership experience
Insiders™ are hosted on cpa2biz.com.
CPA2Biz is a subsidiary of the AICPA and is the exclusive marketing
arm for AICPA products and services—including publications,
webcasts, conferences, continuing professional education and member
benefits programs, to CPAs and financial professionals nationwide.
is the leading e-commerce site for the accounting profession and
is ranked by Internet Retailer as one of the top five hundred e-commerce
sites in the US.
When AICPA members were
asked about their experience on cpa2biz.com, “Reading an electronic
newsletter” was the #3 interaction they mentioned after “Purchasing
publications or a CPE course” and “Using CPExpress”.
In fact the number of interactions with “Using CPExpress”
was almost on par with those of “Reading an electronic newsletter.”
Further details of this survey will be published in upcoming issues
of the AICPA Marketing Insider.
articles, hard-hitting commentary and resources provided in the
Insiders™ are the draw for members to subscribe and refer
to them on a regular basis. Put your message in front of this loyal
audience with a targeted sponsorship package. Contact
your national account manager or visit advertising.aicpa.org
today for more information.