Center >> Webcasts
NEWS: AICPA Produces Bountiful on Surviving Economic Recession
Live events will also feature updates on SEC and
from AICPA Custom Media Solutions
Have you tuned
in to an AICPA live Webcast lately? If not, you’re missing
out on great marketing opportunities as we provide sponsors with
two uninterrupted hours of dialog with top-level financial decision-makers
at 300 to 1,000-plus firms and organizations.
the end of May and especially into June, we’re getting into
high gear with our Webcasts,” said John
Hudson, CPA, and the moderator for most AICPA Webcasts.
“This is the time when CPAs are very involved in their professional
development, so we’re putting a lot of offerings out there.”
The AICPA will continue
to bring readers the always popular SEC Quarterly Update, IFRS Quarterly
Update, “Surviving the Economic Crisis” Series, a couple
of broadcasts in our Risk Alert Series, plus several others. “This
time of year is always very busy when it comes to Web broadcasting
and it’s a great time for sponsors to get their brands out
there,” quipped Hudson.
Sponsors receive an average
of two million marketing impressions prior to the event. The sponsor’s
logo is featured on-screen throughout the two-hour Webcast, including
the real time viewer poll and the sponsor’s exclusive five-minute
case study or product presentation.
When asked why
he robbed banks, the infamous bank robber, Willy Sutton, once said
“because that’s where the cash is.” It’s
hard to argue with that reasoning.
always asked why we broadcast so many Webcasts in the May/June time
frame. The answer is simple: that’s when the CPAs are asking
why sponsors who want to get their brand in front of CPAs should
be looking at this period to do so. The CPAs are definitely there.
The sponsors should be there too.
Have a topic idea for
a Webcast that you don’t see on the calendar? Contact John
Hudson for details on how to develop custom topics
for your future marketing and conference plans.